Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University at Buffalo
Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Analysis Software, Data Visualization, Data Presentation, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Statistical Visualization, Data Literacy, Data Analysis, Process Capability, Minitab, Data Cleansing, Business Intelligence, Statistical Analysis, Data Quality, Analysis, Process Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Visual Design, Layout Design, Graphic and Visual Design, Design Elements And Principles, Graphic and Visual Design Software, Typography, Design, Digital Design, Graphic Design, Design Software, Graphical Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Financial Statement Analysis, Financial Statements, Microsoft Excel, Financial Modeling, Excel Formulas, Financial Analysis, Pivot Tables And Charts, Working Capital, Financial Accounting, Business Valuation, Balance Sheet, Equities, Financial Reporting, Business Reporting, Spreadsheet Software, Accounting, Data Visualization, Capital Expenditure, Finance, Corporate Finance
Beginner · Specialization · 3 - 6 Months
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Opportunities, Competitive Intelligence, Business Strategy, Revenue Management, Strategic Marketing, Product Lining, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, Regulation and Legal Compliance, Commercial Laws
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Analytics, Data Visualization, Plot (Graphics), Statistical Visualization, Matplotlib, Marketing Analytics, Social Media Marketing, Python Programming, Social Media, Data Presentation, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Brand Awareness, Consumer Behaviour, A/B Testing, Statistical Methods, Statistical Analysis
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Predictive Modeling, Data Manipulation, Predictive Analytics, Big Data, Data Mining, Data Analysis, Data Science, Data-Driven Decision-Making, Unsupervised Learning, Analytics, Data Analysis Software, Model Evaluation, No-Code Development, Software Installation
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Data Ethics, Data Storytelling, Microsoft Excel, Prompt Patterns, Microsoft Copilot, Data Visualization, Data Analysis, Interactive Data Visualization, Excel Formulas, AI Orchestration, AI Workflows, Workflow Management, Microsoft Office, Artificial Intelligence, Predictive Analytics, Data Manipulation, Data Management, Business, Generative AI
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Plot (Graphics), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Processing, Data Wrangling, Data Integration, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Data Import/Export, Histogram, Python Programming
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Analytics, People Analytics, Data Analysis, Advanced Analytics, Business Metrics, Statistical Analysis, Statistical Programming, Descriptive Analytics, Probability & Statistics, Statistics, Python Programming, Statistical Methods, Data Manipulation
Intermediate · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Development, Sales Strategy, Service Level Agreement, Sales Process, Sales Pipelines, Sales, Customer Acquisition Management, Closing (Sales), Accountability Frameworks, Business Marketing, Service Management, Content Marketing, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Health Administration, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Electronic Medical Record System, Marketing and Public Relations, Financial Management, Marketing Communications, Health Informatics, Quality Improvement, Media and Communications, Human Resources, Philanthropy, Health Information Management and Medical Records
Intermediate · Course · 1 - 4 Weeks