• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Text Mining, Social Media Analytics, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Methods, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    299 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

    Skills you'll gain: Canva (Software), AI powered creativity, Generative AI, Content Creation, Social Media Content, ChatGPT, AI Integrations, Graphic and Visual Design, Prompt Engineering, Content Development and Management, Content Marketing, Marketing Planning, Writing, Digital Marketing Tools

    4.6
    Rating, 4.6 out of 5 stars
    ·
    176 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Strategic Thinking, Business Strategy, Innovation, Strategic Marketing, Customer Insights, Process Development, Entrepreneurship, Continuous Improvement Process, Customer Analysis, Case Studies, Problem Solving, Critical Thinking, Constructive Feedback, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Customer experience improvement, Customer Analysis, Driving engagement, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics, Needs Assessment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Trustworthiness, Sales Process, Sales Development, Overcoming Objections, Closing (Sales), Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Consultative Selling, General Sales Practices, Customer Relationship Building, Needs Assessment, Oral Expression, Sales Presentations, Rapport Building, Sales Pipelines, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    94 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Managing AI Projects That Ship and Scale

    Skills you'll gain: Milestones (Project Management), Acceptance Testing, CI/CD, Scope Management, MLOps (Machine Learning Operations), Feature Engineering, Governance Risk Management and Compliance, Capacity Management, Responsible AI, Smart Goals, Backlogs, Project Risk Management, Compliance Management, Stakeholder Communications, Risk Management, Data Governance, Model Evaluation, Project Planning, Case Studies, Risking

    3.7
    Rating, 3.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Understanding ISO Security Standards for Your Organization

    Skills you'll gain: ISO/IEC 27001, Risk Management, Risk Management Framework, Personally Identifiable Information, Security Controls, System Implementation, Security Awareness, Information Privacy, Risk Mitigation, Security Management, Security Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    B2B Sales Foundations: Pipeline, Process & Communication

    Skills you'll gain: Overcoming Objections, B2B Sales, Business Development, Storytelling, Closing (Sales), Sales Pipelines, Return On Investment, Sales Presentation, Specialized Sales, Active Listening, Sales Presentations, Rapport Building, Sales Strategy, Sales Process, Sales, Case Studies, Sales Management, Communication, Selling Techniques, Consultative Selling

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create a value proposition canvas in Miro

    Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Competitive Intelligence, Business Analysis Tools, Presentations, Product Knowledge, Data Import/Export, Marketing, Collaborative Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kotter

    The Science of Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Leadership Studies, Organizational Leadership, Organizational Development, Business Leadership, Organizational Structure, Culture Transformation, Leadership and Management, Leadership Development, Overcoming Obstacles, Case Studies, Organizational Strategy, Strategic Leadership, Industrial and Organizational Psychology, Leadership, Drive Engagement, Cross-Functional Collaboration, Lifelong Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos

    Skills you'll gain: Social Studies, Financial Market, World History, Business Economics, Economics, Policy, and Social Studies, Economic Development, International Finance, Financial Systems, Economics, Socioeconomics, Business Modeling, Business, Political Sciences, Capital Markets, Market Data, Business Strategy, Competitive Analysis, Investments

    4.7
    Rating, 4.7 out of 5 stars
    ·
    176 reviews

    Mixed · Course · 1 - 4 Weeks

1…202203204…539

In summary, here are 10 of our most popular marketing strategy courses

  • Social Media Data Analytics: University of Washington
  • عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow: Coursera
  • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University
  • Customer-Centric Innovation: Duke University
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Managing AI Projects That Ship and Scale: Coursera
  • Understanding ISO Security Standards for Your Organization: Codio
  • Introduction to Business Management : Winning Externally: IIT Bombay
  • B2B Sales Foundations: Pipeline, Process & Communication: Coursera
  • Create a value proposition canvas in Miro: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok