• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    MOOC X MOOC

    Skills you'll gain: Learning Management Systems, Experience Design, Digital pedagogy, Student Engagement, Content Management, Quality Assurance, Driving engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Act on Climate: Steps to Individual, Community, and Political Action

    Skills you'll gain: Climate Change Programs, Climate Change Mitigation, Climate Change Adaptation, Social Impact, Sustainable Development, Sustainable Design, Mitigation, Driving engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Cree Increíbles Diseños de Mercadeo usando Canva

    Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Social Media Strategy, Graphic and Visual Design Software, Graphic Design, Content Creation, Style Guides, Graphic and Visual Design, Branding, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    149 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    S

    S.P. Jain Institute of Management and Research

    Business Intelligence & Analytics

    Skills you'll gain: Business Analytics, Business Intelligence, Analytics, Supervised Learning, Regression Analysis, Customer Analysis, Applied Machine Learning, Data Mining, Advanced Analytics, Dimensionality Reduction, Analytical Skills, Marketing Analytics, Target Market, Data-Driven Decision-Making, Classification And Regression Tree (CART), Analysis, Predictive Analytics, Business Analysis, Predictive Modeling, Data-Driven Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Strategically Build and Engage Your Network on LinkedIn

    Skills you'll gain: LinkedIn, Content Creation, Social Media Content, Driving engagement, Professional Networking, Digital Publishing, Social Media, Relationship Building, Branding, Web Presence, Social Media Strategy, Brand Awareness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    389 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Managing Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Presentation, Team Management, Analytical Skills, Presentations, Team Leadership, People Management, Statistical Inference, Statistical Modeling, Statistical Methods, Communication, Model Evaluation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Interacting with Customers

    Skills you'll gain: De-escalation Techniques, Greeting Customers, Cross Selling, Retail Sales, Customer Service, Selling Techniques, Upselling, Conflict Management, Product Knowledge, Retail Store Operations, Customer Relationship Building, Transaction Processing, Customer Engagement, Professionalism, Friendliness, Empathy, Social Media, Communication, Time Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Advanced Product Design

    Skills you'll gain: Product Design, Failure Analysis, Interaction Design, Failure Mode And Effects Analysis, Usability, Product Development, Human Computer Interaction, Engineering Tolerance, Industrial Design, User Interface and User Experience (UI/UX) Design, Human Centered Design, Value Engineering, Design Reviews, Prototyping, Design Thinking, New Product Development, Good Manufacturing Practices, Reliability, Sustainability Reporting, Cost Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Photography Techniques: Light, Content, and Sharing

    Skills you'll gain: Photography, Photo Editing, Photo/Video Production and Technology, Peer Review, Digital Publishing, Web Presence, Creativity, Information Privacy, Web Design and Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Types of Conflict

    Skills you'll gain: Conflict Management, De-escalation Techniques, Teamwork, Collaboration, Empathy, Interpersonal Communications, Assertiveness, Communication Strategies, Organizational Effectiveness, Communication, Active Listening

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    R

    Replit

    Building Your First App with Replit

    Skills you'll gain: Vibe coding, Prompt Engineering, No-Code Development, AI powered creativity, Agentic Workflows, AI Workflows, Application Deployment, Generative AI Agents, Application Development, Dependency Analysis, Development Environment, Generative AI, Integrated Development Environments, Software Development Tools, Package and Software Management, Change Control, Digital Publishing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life

    Skills you'll gain: Self-Awareness, Independent Thinking, Liberal Arts, Personal Development, Psychology, Human Development, Research, Cultural Diversity, Meditation & Breathwork, Mindfulness, Ancient History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Beginner · Course · 1 - 3 Months

1…206207208…599

In summary, here are 10 of our most popular social media marketing courses

  • MOOC X MOOC: Universidad Nacional Autónoma de México
  • Act on Climate: Steps to Individual, Community, and Political Action: University of Michigan
  • Cree Increíbles Diseños de Mercadeo usando Canva: Coursera
  • Business Intelligence & Analytics: S.P. Jain Institute of Management and Research
  • Strategically Build and Engage Your Network on LinkedIn: Coursera
  • Managing Data Analysis: Johns Hopkins University
  • Interacting with Customers: CVS Health
  • Advanced Product Design: Indian Institute of Technology Guwahati
  • Photography Techniques: Light, Content, and Sharing: Michigan State University
  • Types of Conflict: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok