Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Data Collection, Data Visualization, Data Presentation, Data-Driven Decision-Making, Microsoft Excel, Spreadsheet Software, Data Visualization Software, Project Management, Data Analysis, Compensation and Benefits, Business Analytics, Analytics, Google Sheets, Project Design, Timelines, Data Cleansing, Data Integrity, Data Preprocessing, Agile Methodology, Employee Surveys
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Social Media Content, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Typography, Collaborative Software, User Interface (UI) Design, Graphic and Visual Design, Animations, Color Matching
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Competitive Intelligence, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Trend Analysis, Analytics, Data Analysis
Intermediate · Course · 1 - 4 Weeks

ESCP Business School
Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments
Beginner · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Care Coordination, Value-Based Care, Care Management, Patient Coordination, Clinical Informatics, Health Informatics, Interoperability, Health Technology, Managed Care, Healthcare Ethics, Patient-centered Care, Health Systems, Health Care, Primary Care, Health Policy, Data Integration, Communication
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Visual Storytelling, Brand Marketing, Content Development and Management, Process Development, Style Guides, Oral Expression
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Proposal Development, Account Strategy, Microsoft Copilot, Business Writing, Overcoming Objections, Account Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Prospecting, Sales Enablement, Sales Presentations, Prospecting and Qualification, Customer Success Management, Sales, Business Development
Intermediate · Specialization · 3 - 6 Months
Northeastern University
Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Quality Assurance, Change Management, Decision Support Systems, Data Quality, Health Care, AI Enablement, Care Management, Health Technology, Continuous Quality Improvement (CQI), Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Brand Awareness, Social Media Analytics, Social Media Marketing, Digital Brand Strategy, Content Development and Management, Target Audience, Social Media, Social Media Campaigns, Brand Management, Brand Strategy, Digital Media Strategy, Branding, Social Media Content, Digital Marketing Campaigns, Content Marketing, Driving engagement, Content Strategy, Social Media Strategy, Target Market, Marketing Communications
Intermediate · Course · 1 - 4 Weeks