• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Data Analytics for Digital Transformation

    Skills you'll gain: Digital Transformation, Predictive Modeling, Customer experience strategy (CX), Analytics, Predictive Analytics, Simulations, Simulation and Simulation Software, Advanced Analytics, Business Transformation, Scikit Learn (Machine Learning Library), Model Evaluation, Data-Driven Decision-Making, Operations Research, Internet Of Things, Model Training, Ethical Standards And Conduct, Cloud Computing, Data Ethics, Business Analytics, Process Optimization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Introducción a la ciencia de datos aplicada

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Statistical Hypothesis Testing, Interactive Data Visualization, Statistical Visualization, Correlation Analysis, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Methods, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Descriptive Statistics, Statistical Inference, Data Modeling, Statistical Modeling, Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    457 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Active Learning in STEM with PhET Interactive Simulations

    Skills you'll gain: Instructional Strategies, Teaching, Education Software and Technology, Design Reviews, Mathematics Education, Digital pedagogy, Simulations, Simulation and Simulation Software, Prompt Patterns, Curriculum Planning, Diversity Equity and Inclusion Initiatives, Interactive Design, User Feedback, Experimentation, Research, Design Strategies, Display Devices, Physics, Biology, Chemistry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    154 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    X

    Xi'an Jiaotong University

    有机化学

    Skills you'll gain: Biochemistry, Chemistry, Analytical Chemistry, Pharmacy, Structural Analysis, Derivatives

    4.4
    Rating, 4.4 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Operational Analysis, Transportation Operations, Risk Modeling, Business Operations, Risk Analysis, Spreadsheet Software, Process Optimization, Statistical Methods, Business Modeling, Decision Making, Model Optimization, Logistics, Production Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Project & Campaign Management

    Skills you'll gain: Go To Market Strategy, Performance Analysis, Digital Advertising, Milestones (Project Management), Persuasive Communication, Storytelling, Digital Marketing Campaigns, Project Management, Product Marketing, Project Performance, Presentations, Team Leadership, Project Management Software, Campaign Planning, Data Visualization, Data Sharing, Marketing Analytics, Advertising, Agile Methodology, Cross-Functional Collaboration

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Archaeology: Knowing The Past

    Skills you'll gain: Public History, Ancient History, Anthropology, Scientific Methods, Peer Review, Liberal Arts, Social Sciences, Research, Science and Research, World History, Culture, Research Methodologies, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Marketing Strategies, Business Marketing, Go To Market Strategy, Target Market, Customer Analysis, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Competitive Analysis, Auditing, Resource Allocation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    MathWorks

    Medical Image Processing

    Skills you'll gain: Medical Imaging, Magnetic Resonance Imaging, Image Analysis, Data Import/Export, Image Quality, Matlab, Deep Learning, Software Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Nearest Neighbor Collaborative Filtering

    Skills you'll gain: AI Personalization, Machine Learning Algorithms, Predictive Modeling, Machine Learning Methods, Unsupervised Learning, Data Mining, Algorithms, Correlation Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    308 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Getting started with TensorFlow 2

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Model Evaluation, Deep Learning, Image Analysis, Model Training, Convolutional Neural Networks, Transfer Learning, Computer Programming, Model Optimization, Applied Machine Learning, Supervised Learning, Computer Vision, Artificial Neural Networks, Data Persistence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    582 reviews

    Intermediate · Course · 1 - 3 Months

1…212213214…459

In summary, here are 10 of our most popular market research courses

  • Data Analytics for Digital Transformation: Dartmouth College
  • Introducción a la ciencia de datos aplicada: Universidad de los Andes
  • Active Learning in STEM with PhET Interactive Simulations: University of Colorado Boulder
  • 有机化学: Xi'an Jiaotong University
  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University
  • Persuasive Communication: IESE Business School
  • Marketing Project & Campaign Management: Coursera
  • Introduction to Archaeology: Knowing The Past: Rice University
  • Marketing Channel Benefits: Emory University
  • Medical Image Processing: MathWorks

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok