Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Johns Hopkins University
Skills you'll gain: Active Listening, Team Management, Leadership and Management, Influencing, Team Leadership, Team Building, Smart Goals, Conflict Management, Trustworthiness, Coaching, Employee Coaching, Decision Making, Leadership Studies, Business Ethics, Organizational Strategy, Strategic Thinking, Project Management, Business Communication, Communication, Relationship Building
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Innovation, Internal Auditing, Corporate Strategy, Overcoming Objections, Organizational Strategy, Organizational Structure, Organizational Change, Business Strategies, Entrepreneurship, Culture Transformation, Business Planning, Auditing, New Business Development, Audit Planning, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Social Media Analytics, Unstructured Data, Analytics, Cloud Computing, Cloud Infrastructure, Data-Driven Marketing, Data Science, Fraud detection, Customer Retention, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Competitive Intelligence, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Trend Analysis, Analytics, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Business Strategies, Business Strategy, Digital Analysis, Business Planning, Technology Strategies, Strategic Planning, Digital Transformation, Innovation, Organizational Strategy, Business Transformation, Business Modeling, Emerging Technologies, Business Analysis Tools, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Job Analysis, Adaptability, Professional Development, Dealing With Ambiguity, Personal Development, Lifelong Learning, Branding, Gap Analysis, Competitive Analysis, Self-Awareness, Dashboard, Portfolio Management, Goal Setting
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making
Mixed · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: HR Tech, AI Enablement, Human Resources, Technical Communication, Human Resource Strategy, Technical Documentation, Decision Intelligence, AI Personalization, Prompt Engineering, People Development, Generative AI, Interviewing Skills, Program Standards, Job Evaluation, Performance Review, Consolidation, Focus Group, Verification And Validation, Analysis
Beginner · Course · 1 - 4 Weeks

Universidade Estadual de Campinas
Skills you'll gain: Logistics Management, Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory and Warehousing, Inventory Management System, Supply Chain Systems, Transportation Operations, Supply Chain, Inventory Management, Inventory Control, Supply Chain Management, Service Level, Order Fulfillment, Order Management, Operating Cost, Performance Analysis, Demand Planning, Performance Measurement, Forecasting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Development and Management, AI Integrations, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks