• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    AI & ML Applications in Oil and Gas Industry

    Skills you'll gain: Oil and Gas, Petroleum Industry, Big Data, Data Management, Data Processing, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Process Engineering, Geostatistics, Image Analysis, Production Process, Machine Learning Methods, Energy and Utilities, Machine Learning, Predictive Modeling, Machine Learning Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    WordPress 101 - The Complete Guide

    Skills you'll gain: WordPress, Web Design, Web Analytics and SEO, Content Management Systems, Web Content, Frontend Performance, Cloud Hosting, Web Servers, Security Controls, Content Management, Computing Platforms, System Configuration, Software Installation, Role-Based Access Control (RBAC), User Accounts

    4.3
    Rating, 4.3 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Data Governance, Ethical Standards And Conduct

    4.4
    Rating, 4.4 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Macquarie University

    Excel for Business with AI: Essentials

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Interactive Data Visualization, Productivity Software, Microsoft 365, Data Management, Dashboard, Pivot Tables And Charts, Microsoft Copilot, Business Analytics, Data Analysis, digital literacy, Generative AI, Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Online Games: Literature, New Media, and Narrative

    Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Writing, Multimedia, Media and Communications, Art History, Electronic Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Effective Questions

    Skills you'll gain: Analytics, Smart Goals

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Logistics Management, Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory and Warehousing, Inventory Management System, Supply Chain Systems, Transportation Operations, Supply Chain, Inventory Management, Inventory Control, Supply Chain Management, Service Level, Order Fulfillment, Order Management, Operating Cost, Performance Analysis, Demand Planning, Performance Measurement, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    448 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, AI powered creativity, Advertising, Advertising Campaigns, Content Creation, ChatGPT, AI Enablement, Large Language Modeling, Responsible AI, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Email Marketing, Content Creation, Graphic Design, Analysis, Marketing Design, Marketing Communications, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Market Analysis, Analysis, Decision Making, Market Dynamics, Value Propositions, Business Analysis Tools, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    AI-Powered Data Analysis: A Practical Introduction

    Skills you'll gain: Data Visualization, Data Analysis, Generative AI, Statistical Methods, Data Management, Problem Solving

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Copilot for Power BI

    Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Interactive Data Visualization, AI Integrations, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 4 Weeks

1…218219220…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok