Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Strategy, Environmental Issue, Strategic Decision-Making, Compliance Management, Stakeholder Engagement, Governance, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic and Visual Design Software, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Yale University
Skills you'll gain: Curiosity, Creativity, Innovation, Cultural Diversity, Ethical Standards And Conduct, Human Development, Diversity Awareness, Economics, Policy, and Social Studies, Psychology, Intellectual Property, Art History
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Course Development, Curriculum Development, Content Development and Management, Instructional Design, Training Programs, Performance Metric, Experience Design, Student Engagement, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Engineering Software, Software Development, Interviewing Skills, Software Engineering, Relationship Building, Professional Development, Application Development, Professionalism, Verbal Communication Skills, Problem Solving, Communication, Back-End Web Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Non-Verbal Communication, Verbal Communication Skills, Patient Communication, Storytelling, Public Speaking, Communication, Health Education, Communication Strategies, Interpersonal Communications, Concision, Persuasive Communication, Critical Thinking
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: digital literacy, Music, Social Media, Self-Awareness, Literacy, Content Creation, World Music, Personal Development, Blogs, Diversity Awareness, Instagram, Case Studies, Culture, Cultural Diversity, Community Development, Digital Publishing, Sociology, Communication, Analysis, Writing
Beginner · Specialization · 1 - 3 Months