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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Strategy and Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Strategy, Environmental Issue, Strategic Decision-Making, Compliance Management, Stakeholder Engagement, Governance, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    573 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu pour les réseaux sociaux avec PicMonkey

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic and Visual Design Software, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    Y

    Yale University

    The Nature of Genius

    Skills you'll gain: Curiosity, Creativity, Innovation, Cultural Diversity, Ethical Standards And Conduct, Human Development, Diversity Awareness, Economics, Policy, and Social Studies, Psychology, Intellectual Property, Art History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    214 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    MOOC X MOOC

    Skills you'll gain: Course Development, Curriculum Development, Content Development and Management, Instructional Design, Training Programs, Performance Metric, Experience Design, Student Engagement, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Software Developer Career Guide and Interview Preparation

    Skills you'll gain: Engineering Software, Software Development, Interviewing Skills, Software Engineering, Relationship Building, Professional Development, Application Development, Professionalism, Verbal Communication Skills, Problem Solving, Communication, Back-End Web Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Foundational Skills for Communicating About Health

    Skills you'll gain: Non-Verbal Communication, Verbal Communication Skills, Patient Communication, Storytelling, Public Speaking, Communication, Health Education, Communication Strategies, Interpersonal Communications, Concision, Persuasive Communication, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fandom and Popular Culture in the Digital Age

    Skills you'll gain: digital literacy, Music, Social Media, Self-Awareness, Literacy, Content Creation, World Music, Personal Development, Blogs, Diversity Awareness, Instagram, Case Studies, Culture, Cultural Diversity, Community Development, Digital Publishing, Sociology, Communication, Analysis, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Search and Display Advertising: University of Colorado Boulder
  • Campaign Performance Reporting, Visualization, & Improvement: Unilever
  • Strategy and Sustainability: IESE Business School
  • Créer du contenu pour les réseaux sociaux avec PicMonkey: Coursera
  • The Nature of Genius: Yale University
  • La gestión de personas y equipos: IESE Business School
  • MOOC X MOOC: Universidad Nacional Autónoma de México
  • Software Developer Career Guide and Interview Preparation: IBM
  • Introducción a Hootsuite: Coursera
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park

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Analytics (13)
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Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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