Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Video Editing, Canva (Software), Video Production, Photo/Video Production and Technology, Marketing Materials, Post-Production, Visual Storytelling, Content Creation, Digital Content, Animations, Multimedia, Content Optimization, Storytelling, Typography, Branding, Driving engagement
Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Descriptive Statistics, Data Analysis, Analytics, Analysis, Quantitative Research, Sampling (Statistics), Probability & Statistics, Data Literacy, Data Analysis Software, Descriptive Analytics, Business Analytics, Analytical Skills, Business Mathematics, Statistical Analysis, Statistics, Business Research, Regression Analysis, Data-Driven Decision-Making, Statistical Methods, Statistical Hypothesis Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Data Import/Export, Statistical Analysis, Data Analysis, Statistical Programming, Data Manipulation, Data Processing, Statistical Software, Data Transformation, Data Preprocessing
Intermediate · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Learning Management Systems, Education Software and Technology, Digital pedagogy, Instructional Strategies, Computer Science, Interactive Design, Emerging Technologies, AI Personalization, Collaborative Software, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

Sciences Po
Skills you'll gain: Social Sciences, Data Governance, Economics, Policy, and Social Studies, Political Sciences, Governance, Data Literacy, Public Administration, Data Management, Community Development, Data Sharing, Digital Transformation, Policy Analysis, Big Data, Algorithms, Data Ethics, Computing Platforms, Data-Driven Decision-Making, Personally Identifiable Information, Information Privacy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Process Modeling, Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Stakeholder Engagement, Stakeholder Communications, Business Workflow Analysis, Business Process Improvement, AI Integrations, Data-Driven Decision-Making, Operational Efficiency, Data Visualization, SQL
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Lean Manufacturing, Lean Six Sigma, Operational Excellence, Process Improvement, Stakeholder Engagement, Stakeholder Management, Quality Improvement, Business Process, Process Development, Process Improvement and Optimization, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, Root Cause Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Sales Enablement, Prompt Engineering, Sales Development, Sales, Sales Operations, Sales Strategy, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Sales Presentation, AI Product Strategy, Marketing Collateral, Overcoming Objections, Prompt Engineering Tools, Taking Meeting Minutes, Meeting Facilitation, Email Automation, Microsoft Teams
Beginner · Course · 1 - 4 Weeks

ESCP Business School
Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments
Beginner · Course · 1 - 3 Months

Skills you'll gain: Brand Marketing, Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, Target Market, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Applied Machine Learning, Model Evaluation, Jupyter, Predictive Analytics, Model Training, Lending and Underwriting, Python Programming, Data Science, Machine Learning Methods, Model Optimization, Data Preprocessing, Machine Learning, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours