Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Consumer Behaviour, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Data Ethics, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Business Intelligence, Advanced Analytics, Data Analysis Expressions (DAX), Analytics, Analytical Skills, Data-Driven Decision-Making, Exploratory Data Analysis, Trend Analysis, Time Series Analysis and Forecasting, Spatial Data Analysis, Scatter Plots, Forecasting, Root Cause Analysis
Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Methods, Statistical Analysis, Statistical Modeling, Data Analysis, Correlation Analysis, SAS (Software), Statistical Programming, Statistical Inference, Predictive Modeling, Model Evaluation, Python Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Dashboard Creation, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Tree Maps, Sales, Business Intelligence, Data Analysis, Business Analytics, Data Transformation
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Product Development, Product Design, Prototyping, Product Management
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Operations, Revenue Management, Business Modeling, Business Process Improvement, Supply Chain, Supply Chain Management, Business Process, Quality Improvement, Process Improvement and Optimization, Organizational Structure, Supply Chain Planning, Supply Management, Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making
Beginner · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Layout Design, Interactive Design, UI/UX Strategy, User Experience, Persona (User Experience), Systems Design, User Flows, Graphic and Visual Design, Data Sharing, Design Reviews, Design Software, Color Matching, Version Control
Beginner · Specialization · 3 - 6 Months

LearnQuest
Skills you'll gain: Image Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Wrangling, Model Evaluation, Data Preprocessing, Operations Research, Model Training, NumPy, Demand Planning, Feature Engineering, Supervised Learning, Supply Chain, Applied Machine Learning, Inventory Management, Trend Analysis, Data Visualization, Machine Learning, Data Science, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Meta Ads Manager, Social Media Campaigns, Social Media Content, Social Media Marketing, Online Advertising, Target Audience, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Customer Insights, Social Media Analytics, Editing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Process Modeling, Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Stakeholder Engagement, Stakeholder Communications, Business Workflow Analysis, Business Process Improvement, AI Integrations, Data-Driven Decision-Making, Operational Efficiency, Data Visualization, SQL
Intermediate · Course · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Payroll, Payroll Administration, Payroll Tax, Payroll Processing, Non-Profit Accounting, Specialized Accounting, Labor Compliance, Record Keeping, Accounting, Tax Compliance, Income Tax, Law, Regulation, and Compliance, Data Analysis
Beginner · Course · 1 - 4 Weeks