Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Digital Marketing Campaigns, Pay Per Click Advertising, Search Engine Marketing, Data-Driven Marketing, Digital Advertising, Online Advertising, Contextual Advertising, Performance marketing, Campaign Management, Advertising, Keyword Research, Conversion Funnel Analysis, Paid media, Budget Management, Target Audience
Beginner · Course · 1 - 3 Months

Minnesota State University, Mankato
Skills you'll gain: Competitive Analysis, Brand Strategy, Brand Marketing, Target Audience, Branding, Brand Awareness, Brand Management, Target Market, Brand Loyalty, Strategic Marketing, Market Analysis, Marketing Strategies, Value Propositions, Strategic Communication, Marketing, Marketing Strategy and Techniques, Marketing Planning, Gap Analysis, Strategic Decision-Making, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

EDHEC Business School
Skills you'll gain: Environmental Policy, Economics, Climate Change Programs, Environmental Issue, Economics, Policy, and Social Studies, Financial Policy, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Futures Exchange, Environmental Regulations, Derivatives, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Communication Planning, Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Integrated Marketing Communications, Brand Strategy, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Paid media, Key Performance Indicators (KPIs), Research and Design, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Online Advertising, Social Media Content, Social Media Marketing, Marketing Design, Dashboard, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics
Mixed · Course · 1 - 3 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recruitment, Talent Recruitment, Professional Networking, Diversity Equity and Inclusion Initiatives, Diversity Training, Applicant Tracking Systems, Workplace inclusivity, Diversity and Inclusion, Recruitment Strategies, Relationship Building, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Pipelining, Full Cycle Recruitment, Drive Engagement, Talent Sourcing, Branding, Communication
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback
Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Data Ethics, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Business Intelligence, Advanced Analytics, Data Analysis Expressions (DAX), Analytics, Analytical Skills, Data-Driven Decision-Making, Exploratory Data Analysis, Trend Analysis, Time Series Analysis and Forecasting, Spatial Data Analysis, Scatter Plots, Forecasting, Root Cause Analysis
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Visual Storytelling, Brand Marketing, Content Development and Management, Process Development, Style Guides, Oral Expression
Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, General Science and Research, Data-Driven Decision-Making, Complex Problem Solving, Regression Analysis, Correlation Analysis, Decision Making, Big Data, Strategic Thinking, Probability & Statistics, Statistical Hypothesis Testing, Performance Metric, Entrepreneurship, A/B Testing, Machine Learning
Mixed · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Operations Research, Network Model, Statistical Machine Learning, Case Studies, Applied Mathematics, Mathematical Modeling, Machine Learning, Model Optimization, Mathematical Theory & Analysis, Transportation Operations, Business Analytics, Linear Algebra, Resource Allocation, Classification Algorithms, Algorithms
Advanced · Course · 1 - 3 Months