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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Microsoft

    Data for Analysis with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Software, Power BI, Data Analysis, Data Synthesis, Data Transformation, Timelines, Data Manipulation, Data Management

    4.7
    Rating, 4.7 out of 5 stars
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    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    Build Powerful AI Agents with OpenAI Tools

    Skills you'll gain: AI Orchestration, AI Workflows, Agentic Workflows, Generative AI Agents, Agentic systems, OpenAI API, Model Deployment, OpenAI, AI Integrations, Tool Calling, LLM Application, Enterprise Application Management, OAuth, Model Context Protocol, Prompt Engineering, Performance Tuning, Real Time Data, Interoperability, Prompt Patterns, Application Deployment

    3.8
    Rating, 3.8 out of 5 stars
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    9 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    Supplier Performance & Risk Management

    Skills you'll gain: Supplier Risk Management, Data Storytelling, Service Level Agreement, Inventory Management, Supplier Management, Root Cause Analysis, Legal Risk, Variance Analysis, Process Improvement, Supplier Performance Management, Contract Review, Supplier Quality Management, Inventory Control Systems, Data Entry, Risk Management, Data Analysis, Contract Management, Continuous Improvement Process, Quality Control, Cost Reduction

    3.6
    Rating, 3.6 out of 5 stars
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    15 reviews

    Intermediate · Specialization · 3 - 6 Months

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    SkillUp

    Generative AI: Revolutionizing Business Analysis Techniques

    Skills you'll gain: Prompt Engineering, Responsible AI, Business Analysis, Business Analysis Tools, Data-Driven Decision-Making, Process Modeling, Data Analysis, AI Integrations, Data Storytelling, Artificial Intelligence, Business Process Automation, Generative AI, Stakeholder Communications, Business Requirements, AI Workflows, Requirements Elicitation, Requirements Analysis, Workflow Management, Process Improvement, Process Optimization

    4.8
    Rating, 4.8 out of 5 stars
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    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google Cloud

    Developing Data Models with LookML

    Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Dashboard Creation, Performance Tuning, Business Intelligence Software, SQL, Data Analysis, Data Persistence

    4.7
    Rating, 4.7 out of 5 stars
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    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    IBM

    AI Workflow: Data Analysis and Hypothesis Testing

    Skills you'll gain: Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Data Visualization Software, Dashboard Creation, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Methods, Statistical Analysis, Jupyter, Matplotlib, Data Preprocessing, Data Cleansing, Pandas (Python Package), Statistical Inference, Python Programming, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
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    128 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
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    A

    Alfaisal University | KLD

    أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI

    Skills you'll gain: Computer Vision, Natural Language Processing, Robotics, Applied Machine Learning, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Artificial Intelligence, AI literacy, Supervised Learning, Decision Support Systems, Reinforcement Learning

    4.9
    Rating, 4.9 out of 5 stars
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    298 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Social Media Analytics, Graph Theory, Machine Learning Methods, R (Software), Machine Learning, Machine Learning Software, Model Training, Machine Learning Algorithms, Model Optimization, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, Tensorflow, Data Ethics, Large Language Modeling, Applied Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    19 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Consumer Behaviour, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    132 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Careers in Sustainability

    Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback

    4.5
    Rating, 4.5 out of 5 stars
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    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    53 reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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