Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, AI literacy, Data Collection, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Statistics, Data Analysis, Statistical Reporting, Data Ethics, Experimentation, Science and Research, Data Science, Data-Driven Decision-Making, Research Design, Artificial Intelligence
Beginner · Specialization · 1 - 3 Months

Board Infinity
Skills you'll gain: Logical Reasoning, Analytical Skills, Arithmetic, Data Literacy, Data Analysis, Trend Analysis, Data Synthesis, Data-Driven Decision-Making, Analytics, Data Visualization, Graphing, Descriptive Analytics, Applied Mathematics, Algebra, General Mathematics, Numerical Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Proposal Development, Account Strategy, Microsoft Copilot, Business Writing, Overcoming Objections, Account Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Prospecting, Sales Enablement, Sales Presentations, Prospecting and Qualification, Customer Success Management, Sales, Business Development
Intermediate · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: English Language, Marketing, Language Competency, Business, Vocabulary, Telecommuting, Human Resources, People Management, Leadership and Management, Human Resource Management, Marketing Management, Business Communication, Recruitment, Promotional Strategies, Grammar
Mixed · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Hotel Operations, Hotels and Accommodations, Customer Demand Planning, Program Implementation, Plan Execution, Financial Analysis, Strategic Planning, Presentations, Case Studies, Brand Management, Financial Data, Organizational Strategy, Competitive Intelligence, Market Analysis, Operational Analysis
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, Campaign Management, AI Security, Sales Process, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, AI Enablement, Return On Investment, Automation, Critical Thinking
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Concision, Grant Writing, Sample Size Determination, Institutional Review Board (IRB), Grant Applications, Proposal Writing, Biostatistics, Proposal Development, Writing, Clinical Research Ethics, Medical Science and Research, Statistical Analysis, Persuasive Communication, Data Analysis, Clinical Research, Statistical Methods, Analysis, Research Design, Science and Research, Resource Allocation
Intermediate · Specialization · 3 - 6 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Electrical Systems, Energy and Utilities, Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Economic Development, Sustainable Engineering, Climate Change Mitigation, Market Dynamics, Economics, Market Analysis, Environmental Science, Public Policies, Financial Inclusion, Pollution Prevention, Cost Benefit Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Plot (Graphics), Seaborn, Matplotlib, Statistical Visualization, Cloud Computing, Jupyter, Dimensionality Reduction, Data Science, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning Methods, Numerical Analysis, Python Programming, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Trustworthiness, Sales Process, Selling Techniques, Verbal Communication Skills, Sales, Sales Development, General Sales Practices, Rapport Building, Relationship Building, Communication, Consumer Behaviour, Customer Relationship Building, Non-Verbal Communication, Marketing Psychology, Decision Making, Purchasing, Customer Insights
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Pipelines, Customer Analysis, Sales Management, Customer Engagement, Big Data, Customer Relationship Building, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Audience, Data-Driven Marketing, Customer experience improvement, Business Metrics, Analytics, AI Personalization, Consumer Behaviour, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks