• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    AI Evaluation and Investment Decisions

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), AI Product Strategy, Microsoft Copilot, AI Enablement, Responsible AI, Return On Investment, Cost Benefit Analysis, AI Security, Business Priorities, Governance Risk Management and Compliance, Financial Modeling, Governance, Data Governance, Executive Presence, Key Performance Indicators (KPIs), Risk Analysis, Operating Cost, Decision Making, Power Platform Architecture & Technical Design, Risk Modeling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Archaeoastronomy

    Skills you'll gain: Ancient History, Architectural Design, Social Studies, Architecture and Construction, World History, Physical Science, General Science and Research, Engineering, Scientific, and Technical Instruments, Scientific Methods, Simulation and Simulation Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    885 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    STARWEAVER

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Relationship Building, Brand Loyalty, Customer Analysis, Customer Retention, Relationship Management, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Target Audience, Data-Driven Marketing, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    289 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Leadership in 21st Century Organizations

    Skills you'll gain: Culture Transformation, Talent Management, Plan Execution, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Leadership Development, Organizational Change, Business Ethics, Leadership and Management, Team Leadership, Organizational Strategy, Business Transformation, Human Capital, Ethical Standards And Conduct, Communication, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    325 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Brand Awareness, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, ChatGPT, Data Analysis Software, Microsoft Excel, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    262 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Ecology: Ecosystem Dynamics and Conservation

    Skills you'll gain: Environment, Systems Thinking, Environmental Science, Natural Resource Management, Sustainable Systems, Environmental Issue, Environment and Resource Management, Biology, Sustainable Development, Life Sciences, Environmental Monitoring, Demography, Case Studies, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Forex Platform Training for Beginners

    Skills you'll gain: Technical Analysis, Market Trend, Market Data, Financial Trading, Risk Control, Risk Management, Order Entry, Securities Trading, Order Management, Market Analysis, Plan Execution, Workflow Management, Trend Analysis, Technical Support, Analysis, Profit and Loss (P&L) Management, Risk Analysis, Planning, Technical Management, Environment

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Evaluating Sources and Claims

    Skills you'll gain: Critical Thinking, Deductive Reasoning, Critical Thinking and Problem Solving, Independent Thinking, Decision Making, Analytical Skills, Media and Communications

    Beginner · Course · 1 - 4 Weeks

1…241242243…600

In summary, here are 10 of our most popular social media marketing courses

  • AI Evaluation and Investment Decisions: Microsoft
  • Search and Display Advertising: University of Colorado Boulder
  • Archaeoastronomy: Politecnico di Milano
  • Effective Compliance Programs: University of Pennsylvania
  • Customer Relationship Management: STARWEAVER
  • Leadership in 21st Century Organizations: Copenhagen Business School
  • Inglés Empresarial: el márketing y ventas: Arizona State University
  • Market Research Methods and Data Analysis Certificate: Coursera
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Ecology: Ecosystem Dynamics and Conservation: American Museum of Natural History

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok