• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Introduction to the Nonprofit Sector, Nonprofit Organizations, Nonprofit Leadership and Governance

    Skills you'll gain: Peer Review, Governance, Leadership and Management, Organizational Effectiveness, Leadership Studies, Organizational Leadership, Leadership, Case Studies, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    218 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Investment Strategies and Portfolio Analysis

    Skills you'll gain: Portfolio Management, Investment Management, Performance Measurement, Portfolio Risk, Performance Analysis, Return On Investment, Investments, Financial Market, Financial Analysis, Risk Analysis, Wealth Management, Analysis, Benchmarking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    282 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Resilience for Everyone

    Skills you'll gain: Empathy, Tenacity, Positivity, Growth Mindedness, Optimism, Stress Management, Smart Goals, Resilience, Compassion, Empathy & Emotional Intelligence, Goal Setting, Overcoming Obstacles, Emotional Intelligence, Empowerment, Time Management, Persistence, Adaptability, Self-Awareness, Recognizing Others, Personal Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    262 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Culture Transformation, Complex Problem Solving, Problem Solving, Business Economics, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Negotiation, Risk Management, Mergers & Acquisitions, Advertising, Innovation, Economics, Policy, and Social Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    297 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Analyzing and Visualizing Data in Looker

    Skills you'll gain: Looker (Software), Dashboard Creation, Dashboard, Data Visualization Software, Data Analysis, Pivot Tables And Charts, Interactive Data Visualization, Data Sharing, Analysis, Data Presentation, Data Transformation, Data Manipulation, Data Import/Export, Collaborative Software, Content Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    375 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Desarrollo de aplicaciones con Android

    Skills you'll gain: Android Development, Mobile Development, Android Studio, Android (Operating System), Data Persistence, Application Development, Data Storage Technologies, User Interface (UI) Design, UI Components, Data Storage, User Interface (UI), Application Lifecycle Management, Authorization (Computing), Database Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    334 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    221 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Securities (Finance), Market Data, Market Dynamics, Market Liquidity, Investments, Portfolio Risk, Profit and Loss (P&L) Management, Market Analysis, Order Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Psychology of Disorders Related to Trauma, Anxiety, & Stress

    Skills you'll gain: Stress Management, Resilience, Mental Health Diseases and Disorders, Mental Health, Clinical Psychology, Psychiatry, Mental and Behavioral Health Specialties, Physiology, Trauma Care, Mental Health Therapies, Psychology, Psychological Evaluations, Psychotherapy, Cognitive Behavioral Therapy, Behavioral Health, Cultural Diversity, Patient Evaluation, Health Assessment, Health And Wellness Coaching, Patient Treatment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    286 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    ITIL V4 Certification Preparation

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, Customer experience improvement, IT Service Management, Service Improvement, Change Control, IT Management, Information Technology Architecture, Technical Management, Practice Management, Security Management, Technical Services, Infrastructure Architecture, Enterprise Architecture, Business Relationship Management, Hospitality Services, Continuous Improvement Process, Agile Methodology, Governance, Risk Management Framework

    4.7
    Rating, 4.7 out of 5 stars
    ·
    533 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Usar fórmulas y funciones básicas en Microsoft Excel

    Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Document Management, Microsoft 365, Microsoft Office, Data Analysis Software, Gross Profit

    4.8
    Rating, 4.8 out of 5 stars
    ·
    451 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…242243244…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to the Nonprofit Sector, Nonprofit Organizations, Nonprofit Leadership and Governance: University at Buffalo
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Investment Strategies and Portfolio Analysis: Rice University
  • Resilience for Everyone: Arizona State University
  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • Analyzing and Visualizing Data in Looker: Google Cloud
  • Desarrollo de aplicaciones con Android: Universidad Nacional Autónoma de México
  • Salesforce Basics: University of California, Irvine
  • Forex - Trading Around the World: Interactive Brokers
  • Psychology of Disorders Related to Trauma, Anxiety, & Stress: American Psychological Association

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok