Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Social Media Marketing, Social Media Campaigns, Web Analytics, Campaign Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Branding, Marketing Design, Marketing Materials, Graphic Design, Brand Management, Media Strategy, Organizational Skills
Intermediate · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Web Scraping, Plot (Graphics), Machine Learning, Business Mathematics, Operations Research, Business Analytics, Business Economics, Python Programming, Computational Thinking, User Interface (UI) Design, Computer Programming, Object Oriented Programming (OOP)
Mixed · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Big Data, Business Metrics, A/B Testing, Case Studies, Probability, Machine Learning
Mixed · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Wealth Management, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, FinTech, Data Mining, AI Personalization, Learning Theory, Regulatory Compliance, Financial Planning, Relationship Building, Risk Modeling, Legal Risk
Intermediate · Specialization · 1 - 3 Months

Goldman Sachs
Skills you'll gain: Business Planning, Business Strategies, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting, Market Analysis
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Cloud-Native Computing, Software Engineering, Distributed Computing, Cloud Storage, Extract, Transform, Load, Google Cloud Platform, Big Data, Cloud Computing, Serverless Computing, Cloud Technologies, Data Lakes, Data Pipelines, Amazon Web Services, Command-Line Interface, Python Programming, Data Governance, NumPy, Rust (Programming Language)
Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Multimedia, Media and Communications, Art History, Interactive Learning, Psychology
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Process Capability, Sampling (Statistics), R (Software), Correlation Analysis, Statistical Inference, Probability Distribution, Statistical Visualization, R Programming, Statistical Process Controls, Statistical Hypothesis Testing, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Data Analysis Software, Probability, Descriptive Statistics, Quality Improvement, Process Engineering
Build toward a degree
Intermediate · Specialization · 3 - 6 Months