Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Data Visualization, Data Analysis, Generative AI, Statistical Methods, Data Management, Problem Solving
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Interactive Data Visualization, AI Integrations, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Statistical Machine Learning, Data Preprocessing, Data Storage, Data Pipelines, Machine Learning Algorithms, Machine Learning, Data Processing, Data Science, Model Evaluation, Descriptive Statistics
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Azure Active Directory, Microsoft Azure, Platform As A Service (PaaS), Relational Databases, Cloud Applications, AI Personalization, Power BI, Performance Tuning, Cloud Hosting, Model Deployment, Anomaly Detection, Cloud Platforms, Cloud Services, .NET Framework, Cloud Management, Performance Analysis, Cloud Development, Azure DevOps, Big Data
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Management, Business Marketing, Creativity
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Management, Data Presentation, Data Storytelling, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Storage Technologies, Data Security, Exploratory Data Analysis, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Applied Machine Learning, Machine Learning Methods, Machine Learning
Beginner · Course · 1 - 4 Weeks

University of Copenhagen
Skills you'll gain: Data Literacy, digital literacy, Data Ethics, Journalism, Artificial Intelligence, Data Sharing, Analytical Skills, AI literacy, Big Data, Information Privacy, Law, Regulation, and Compliance, Data Processing, Data Collection, Social Impact, Machine Learning, Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours

West Virginia University
Skills you'll gain: Recruitment, Sales Development, Training Programs, Sales Training, Sales Management, Talent Recruitment, Employee Training, Recruitment Strategies, Management Training And Development, Performance Appraisal, Team Motivation, Interviewing Skills, Job Analysis, People Analytics, Employee Performance Management, Performance Review, Performance Measurement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Analytics, Data Warehousing, Data Integration, Extract, Transform, Load, Data Cleansing, Data Modeling, Data Import/Export, Dashboard, Data Governance, Capacity Management, Performance Tuning
Beginner · Course · 1 - 3 Months