• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    AI-Powered Data Analysis: A Practical Introduction

    Skills you'll gain: Data Visualization, Data Analysis, Generative AI, Statistical Methods, Data Management, Problem Solving

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Copilot for Power BI

    Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Interactive Data Visualization, AI Integrations, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Scalable Machine Learning on Big Data using Apache Spark

    Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Statistical Machine Learning, Data Preprocessing, Data Storage, Data Pipelines, Machine Learning Algorithms, Machine Learning, Data Processing, Data Science, Model Evaluation, Descriptive Statistics

    3.8
    Rating, 3.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Microsoft Azure: Cloud Solutions Mastery

    Skills you'll gain: Responsible AI, Azure Active Directory, Microsoft Azure, Platform As A Service (PaaS), Relational Databases, Cloud Applications, AI Personalization, Power BI, Performance Tuning, Cloud Hosting, Model Deployment, Anomaly Detection, Cloud Platforms, Cloud Services, .NET Framework, Cloud Management, Performance Analysis, Cloud Development, Azure DevOps, Big Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    245 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Créer un site Web gratuit avec WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Management, Business Marketing, Creativity

    4.3
    Rating, 4.3 out of 5 stars
    ·
    117 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Data Management

    Skills you'll gain: Data Management, Data Presentation, Data Storytelling, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Storage Technologies, Data Security, Exploratory Data Analysis, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Applied Machine Learning, Machine Learning Methods, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Copenhagen

    Data Literacy – What is it and why does it matter?

    Skills you'll gain: Data Literacy, digital literacy, Data Ethics, Journalism, Artificial Intelligence, Data Sharing, Analytical Skills, AI literacy, Big Data, Information Privacy, Law, Regulation, and Compliance, Data Processing, Data Collection, Social Impact, Machine Learning, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Business Model Canvas

    Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Force Management

    Skills you'll gain: Recruitment, Sales Development, Training Programs, Sales Training, Sales Management, Talent Recruitment, Employee Training, Recruitment Strategies, Management Training And Development, Performance Appraisal, Team Motivation, Interviewing Skills, Job Analysis, People Analytics, Employee Performance Management, Performance Review, Performance Measurement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    116 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    W

    Whizlabs

    Getting Started with Microsoft Fabric

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Analytics, Data Warehousing, Data Integration, Extract, Transform, Load, Data Cleansing, Data Modeling, Data Import/Export, Dashboard, Data Governance, Capacity Management, Performance Tuning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

1…246247248…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok