• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Business Models For Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Stakeholder Management, Business Modeling, Innovation, Sustainable Systems, Organizational Strategy, Stakeholder Analysis, Marketing Communications, Business Strategies, Business Transformation, Case Studies, Communication Planning, Environmental Issue, Social Impact, Systems Thinking, Strategic Partnership, Value Propositions

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    STARWEAVER

    Fundamentals of Business Analysis

    Skills you'll gain: Stakeholder Engagement, Business Analysis, Business Analysis Tools, Project Scoping, Organizational Change, Stakeholder Communications, Analysis, Requirements Analysis, Stakeholder Analysis, Requirements Management, Change Management, Performance Analysis, Project Performance, Performance Measurement, Business Development, Performance Metric, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Social Media Content, Advertising Campaigns, Social Media, Integrated Marketing Communications, Social Media Campaigns, Online Advertising, Digital Advertising, Social Media Marketing, Marketing, Conversion Funnel Analysis, Communication Planning, Strategic Communication, Digital Media Strategy, Campaign Planning, Communication Strategies, Digital Marketing, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Solve Business Problems with AI and Machine Learning

    Skills you'll gain: Data Ethics, Responsible AI, Compliance Training, Regulatory Compliance, Model Training, Business Ethics, Compliance Management, Applied Machine Learning, Project Implementation, AI Product Strategy, Machine Learning Software, Business Solutions, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning, Machine Learning Methods, Ethical Standards And Conduct, Model Evaluation, AI literacy, Data-Driven Decision-Making

    4.4
    Rating, 4.4 out of 5 stars
    ·
    127 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Career Success Project

    Skills you'll gain: Business Writing, Report Writing, Negotiation, Project Management, Time Management, Problem Solving, Professional Development, Entrepreneurial Finance, Leadership and Management, Writing, Conflict Management, Business Solutions, Stakeholder Management, Business Communication, Creative Problem-Solving, Finance, Verbal Communication Skills, Business Planning, Critical Thinking and Problem Solving, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    340 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Canva Tiles

    Skills you'll gain: Canva (Software), Copywriting, Social Media Content, Content Creation, Social Media, Social Media Marketing, Instagram, Visual Storytelling, Brand Strategy, Storytelling, Branding, Graphic Design, Graphic and Visual Design, Social Impact, Software Development Tools, Build Tools, Social Work, Time Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    150 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Collaborating with G Suite Apps

    Skills you'll gain: Collaborative Software, Google Workspace, Gmail, Telecommuting, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    423 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain in Financial Services: Strategic Action Plan

    Skills you'll gain: Blockchain, Business Planning, Plan Execution, Strategic Thinking, Business Strategy, Strategic Decision-Making, FinTech, Strategic Partnership, Work Breakdown Structure, Decision Making, Market Opportunities, Solution Design, Proposal Development, Financial Services, Business Modeling, Market Analysis, Case Studies, Value Propositions, Market Research, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    72 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Reading Financial Statements

    Skills you'll gain: Financial Statement Analysis, Annual Reports, Financial Statements, Financial Analysis, Financial Reporting, Financial Acumen, Accounting, Management Reporting, General Accounting, Financial Accounting, Business Reporting, Income Statement, Financial Data, Balance Sheet, Auditors Report, Risk Analysis, Business Acumen, Risk Management, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Agribusiness and Sustainable Food Production Economics

    Skills you'll gain: Land Management, Water Resources, Risk Management, Real Estate, Legal Risk, Water Sustainability, Water Resource Management, Balance Sheet, Food and Beverage, Supply Chain, Environmental Social And Corporate Governance (ESG), Investments, Property and Real Estate, Environmental Issue, Mitigation, Risk Control, Sustainable Systems, Asset Management, Financial Analysis, Sustainability Standards

    4.8
    Rating, 4.8 out of 5 stars
    ·
    88 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    99 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…246247248…539

In summary, here are 10 of our most popular marketing strategy courses

  • Business Models For Sustainability: Copenhagen Business School
  • Fundamentals of Business Analysis: STARWEAVER
  • Publicidad: Universidad de Palermo
  • Solve Business Problems with AI and Machine Learning: CertNexus
  • Career Success Project: University of California, Irvine
  • Craft Canva Tiles: Coursera
  • Capstone - Launch Your Own Business!: Michigan State University
  • Collaborating with G Suite Apps: Coursera
  • Blockchain in Financial Services: Strategic Action Plan: INSEAD
  • Reading Financial Statements: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok