• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of California, Santa Cruz

    Data-Driven Animation for Science Communication

    Skills you'll gain: Scientific Visualization, Data Literacy, Data Visualization Software, Animations, Data Presentation, Video Editing, Data Storytelling, Adobe After Effects, Graphics Software, Storyboarding, Adobe Premiere, Peer Review, Motion Graphics, Autodesk Maya, Post-Production, Computer Graphic Techniques, Technical Communication, Style Guides, Scripting, Professional Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Development, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Sales Prospecting, Overcoming Objections, Communication Strategies, Customer Relationship Management (CRM) Software, Product Demonstration, Sales, Sales Strategy, Lead Generation, Market Analysis, Market Dynamics, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a business mind map with Coggle

    Skills you'll gain: Business Planning, Market Analysis, Information Architecture, Collaborative Software, Version Control, Ideation, Diagram Design, Organizational Structure

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Game-Theoretic Solution Concept with Spreadsheets

    Skills you'll gain: Game Theory, Strategic Decision-Making, Strategic Thinking, Decision Making, Operations Research, Competitive Analysis, Spreadsheet Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Compromiso del paciente: resultados clínicos satisfactorios

    Skills you'll gain: Patient-centered Care, Clinical Leadership, Patient Safety, Healthcare Ethics, Patient Communication, Care Management, Medical Management, Clinical Practices, Preventative Care, Clinical Experience, Health Education, Education Software and Technology, Continuous Quality Improvement (CQI), Health Disparities, Health Technology, Professionalism, Nutrition and Diet, Science and Research, Clinical Research, Medical Science and Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    75 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Historia de las reglas del fútbol en Inglaterra y en Argentina

    Skills you'll gain: Sociology, Social Sciences, Economics, Policy, and Social Studies, Law, Regulation, and Compliance, Regulation and Legal Compliance, World History, Governance, Ancient History, Labor Law, European History, Policy Analysis, Research, and Development, Public History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Productivity with AI for Business Leaders

    Skills you'll gain: Prompt Engineering, AI Enablement, Workflow Management, Strategic Leadership, Organizational Effectiveness, Productivity, AI Personalization, AI literacy, Strategic Decision-Making, Business Communication, Business, Business Strategy, Generative AI, Google Gemini, AI Integrations, Business Analysis, Decision Making, ChatGPT, Competitive Analysis, Market Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    家庭社会学导论

    Skills you'll gain: Sociology, Social Sciences, Surveys, Social Studies, Culture, Qualitative Research, Research Methodologies, Data Collection, Interviewing Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Putting it All Together: Problem-Solve Like an Entrepreneur

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Market Opportunities, Market Research, User Feedback, Presentations, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

1…247248249…460

In summary, here are 10 of our most popular market research courses

  • Google Analytics: Reports & Traffic Analysis: Coursera
  • Data-Driven Animation for Science Communication: University of California, Santa Cruz
  • Fundamentals of B2B Selling in Tech: LearnQuest
  • Create a business mind map with Coggle: Coursera
  • Game-Theoretic Solution Concept with Spreadsheets: Coursera
  • Compromiso del paciente: resultados clínicos satisfactorios: Tecnológico de Monterrey
  • Historia de las reglas del fútbol en Inglaterra y en Argentina: Universidad Austral
  • Productivity with AI for Business Leaders: SkillsBooster Academy
  • 家庭社会学导论: Peking University
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok