• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    GA4 Implementation with Google Tag Manager

    Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Social Media Content, Advertising Campaigns, Social Media, Integrated Marketing Communications, Social Media Campaigns, Online Advertising, Digital Advertising, Social Media Marketing, Marketing, Conversion Funnel Analysis, Communication Planning, Strategic Communication, Digital Media Strategy, Campaign Planning, Communication Strategies, Digital Marketing, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    The Power of Storytelling: How to Visualize Data in the Cloud

    Skills you'll gain: Data Storytelling, Data Visualization, Interactive Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Dashboard Creation, Data Modeling, Data Access, Business Analytics, Data Analysis, Analytics, Data Governance, Performance Tuning, Report Writing, Cloud Services, Self Service Technologies, Version Control

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    SQL Fundamentals for Data Analysts

    Skills you'll gain: SQL, Databases, Data Manipulation, Data Analysis, Relational Databases, Data Access, Business Intelligence, Query Languages, Data Warehousing, Data Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Model Optimization, Python Programming, Model Training, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Artificial Neural Networks, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    174 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Data Science Practitioner

    Skills you'll gain: Extract, Transform, Load, Data Analysis, Model Training, Data Preprocessing, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Model Evaluation, Exploratory Data Analysis, Statistical Visualization, Machine Learning, Machine Learning Methods, Statistical Methods, Data Cleansing, Project Scoping, Business Priorities, Business Analysis, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    Sales Fundamentals

    Skills you'll gain: Lead Generation, Value Propositions, Sales Development, Prospecting and Qualification, Sales Process, Real Estate Sales, Sales Prospecting, Sales Management, Booking (Sales), Customer Acquisition Management, Brand Marketing, Sales Pipelines, Branding, Market Opportunities, Social Media Content, Property and Real Estate, Brand Strategy, Property Management, Customer Relationship Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI CERTs

    AI Powered UI/UX Design

    Skills you'll gain: AI Personalization, Digital Transformation, AI Product Strategy, User Interface and User Experience (UI/UX) Design, Experience Design, Persona (User Experience), User Experience Design, User Experience, User Centered Design, User Interface (UI), UI/UX Research, Artificial Intelligence, Design Research, Wireframing, Design Reviews, User Story, Prototyping, Responsible AI, Presentations, Prompt Patterns

    3.8
    Rating, 3.8 out of 5 stars
    ·
    38 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    More Applied Data Science with Python

    Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, LLM Application, Applied Machine Learning, Data Quality, Unstructured Data, Anomaly Detection, Machine Learning Methods, Data Science, Machine Learning, Data Preprocessing, Data Transformation, Data Analysis, Social Media Analytics, Data Manipulation, Python Programming, Exploratory Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Business Strategies, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics, Market Opportunities, Asset Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Analitik Data Google

    Skills you'll gain: Data Presentation, Data Cleansing, Data Storytelling, Rmarkdown, Data Ethics, Ggplot2, Data Validation, Query Languages, Spreadsheet Software, Interactive Data Visualization, Tableau Software, Data Literacy, Analytical Skills, Data Visualization Software, Data-Driven Decision-Making, Dashboard, Data Analysis, Data Integrity, Database Management, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Crea Anuncios para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Graphic and Visual Design Software, Facebook, Content Creation, Advertising, Animations, Shared Media, Graphic Design, Graphic and Visual Design, Design, User Accounts

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…248249250…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok