Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Multiple educators
Skills you'll gain: Leadership Studies, Sustainable Systems, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools
Intermediate · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Data-Driven Marketing, AI Enablement, Generative AI Agents
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Data Visualization Software, Dashboard Creation, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Methods, Statistical Analysis, Jupyter, Matplotlib, Data Preprocessing, Data Cleansing, Pandas (Python Package), Statistical Inference, Python Programming, Machine Learning
Advanced · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Statistical Reporting, Data Management, Data Literacy, Analysis, Workflow Management, Analytical Skills, Statistical Inference, Team Management, Statistical Modeling, Data Synthesis, Data Presentation, Descriptive Analytics, Team Leadership, Statistical Methods, Communication
Mixed · Course · 1 - 4 Weeks

Minnesota State University, Mankato
Skills you'll gain: Competitive Analysis, Brand Strategy, Brand Marketing, Target Audience, Branding, Brand Awareness, Brand Management, Target Market, Brand Loyalty, Strategic Marketing, Market Analysis, Marketing Strategies, Value Propositions, Strategic Communication, Marketing, Marketing Strategy and Techniques, Marketing Planning, Gap Analysis, Strategic Decision-Making, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

EDHEC Business School
Skills you'll gain: Environmental Policy, Economics, Climate Change Programs, Environmental Issue, Economics, Policy, and Social Studies, Financial Policy, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Futures Exchange, Environmental Regulations, Derivatives, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Dashboard Creation, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Tree Maps, Sales, Business Intelligence, Data Analysis, Business Analytics, Data Transformation
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Product Development, Product Design, Prototyping, Product Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Model Evaluation, Supervised Learning, Unsupervised Learning, Data Preprocessing, Time Series Analysis and Forecasting, Applied Machine Learning, Model Training, Machine Learning Methods, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Machine Learning Software, Dimensionality Reduction, Machine Learning, Predictive Modeling, Data Wrangling, Predictive Analytics, Forecasting, Data Processing, Anomaly Detection
Intermediate · Course · 1 - 4 Weeks