• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Performance Assessment in the Virtual Classroom

    Skills you'll gain: Education Software and Technology, Data Management, Learning Management Systems, Virtual Environment, Digital pedagogy, Test Tools, Authentications, Technology Strategies, Test Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    513 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Risk Mitigation, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    247 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    PMP Exam Prep Certification Training

    Skills you'll gain: Team Performance Management, Project Management, Compliance Management, Agile Software Development, Management Training And Development, Strategic Decision-Making, Expectation Management, Drive Engagement, Plan Execution, Milestones (Project Management), Stakeholder Analysis, Resource Management, People Development, Governance Risk Management and Compliance, Risk Management, Technical Management, Change Control, Project Planning, Project Schedules, Technical Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    293 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Leading Positive Change through Appreciative Inquiry

    Skills you'll gain: Leadership Development, Leadership, Organizational Change, Organizational Development, Organizational Leadership, Culture Transformation, Case Studies, Drive Engagement, Business Transformation, Change Management, Positive Behavior Support, Stakeholder Engagement, Employee Engagement, Storytelling, Industrial and Organizational Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    312 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Career Success Project

    Skills you'll gain: Business Writing, Report Writing, Negotiation, Project Management, Time Management, Problem Solving, Professional Development, Entrepreneurial Finance, Leadership and Management, Writing, Conflict Management, Business Solutions, Stakeholder Management, Business Communication, Creative Problem-Solving, Finance, Verbal Communication Skills, Business Planning, Critical Thinking and Problem Solving, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    340 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Software Engineering: Software Design and Project Management

    Skills you'll gain: Software Design Patterns, Software Architecture, Software Development Life Cycle, Software Quality Assurance, Software Quality (SQA/SQC), Software Design, Software Engineering, Quality Assurance, Systems Analysis, Object Oriented Design, Systems Design, Project Management, Project Planning, Systems Architecture, Unified Modeling Language, Diagram Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    220 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, International Relations, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Financial Regulations, Investments, Risk Management, Competitive Analysis, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Emotional Intelligence in Leadership

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, Conflict Management, Social Skills, Empathy, Leadership Development, Personal Development, Leadership, Self-Awareness, Professional Development, Adaptability, Compassion, Relationship Building, Leadership Studies, Recognizing Others, Teamwork, Team Building, Communication Strategies, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    296 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Utilize LinkedIn for Career Search

    Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Applicant Tracking Systems, Content Optimization, Web Presence, Social Media, Editing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    271 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    تحقيق السعادة في بيئة العمل | Achieving Happiness at Work

    Skills you'll gain: Recognizing Others, Employee Engagement, Meditation & Breathwork, Stress Management, Employee Retention, Positivity, Mindfulness, Productivity, Overcoming Obstacles, Relationship Building, Self-Awareness, Mental Health

    4.9
    Rating, 4.9 out of 5 stars
    ·
    859 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Agile Leadership Capstone

    Skills you'll gain: Agile Methodology, Change Management, Organizational Change, Business Transformation, Agile Project Management, Innovation, Culture Transformation, Leadership, Sprint Planning, Leadership Development, Personal Development, Backlogs, Strategic Planning, Business Planning, Prioritization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    466 reviews

    Beginner · Course · 1 - 4 Weeks

1…252253254…834

In summary, here are 10 of our most popular brand management courses

  • Performance Assessment in the Virtual Classroom: University of California, Irvine
  • Foundations of Business Strategy and Research: Coursera
  • PMP Exam Prep Certification Training: University of Maryland, College Park
  • E-Marketing: University of California, Irvine
  • Leading Positive Change through Appreciative Inquiry: Case Western Reserve University
  • Career Success Project: University of California, Irvine
  • Software Engineering: Software Design and Project Management: The Hong Kong University of Science and Technology
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • Emotional Intelligence in Leadership: Coursera
  • Utilize LinkedIn for Career Search: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok