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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Cold Calling & Prospecting

    Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Selling Techniques, Sales, Telephone Skills, Sales Strategy, Sales Presentations, Setting Appointments, Sales Pipelines, Rapport Building, Communication, Relationship Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Calculating Descriptive Statistics in R

    Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Probability & Statistics, Statistics, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Advanced Financial Analysis and Credit Risk Modeling

    Skills you'll gain: Credit Risk, Financial Analysis, Financial Statement Analysis, Financial Modeling, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Management, Investments, Risk Analysis, Corporate Finance, Market Data, Return On Investment, Business Valuation, Data Modeling, Case Studies, Excel Formulas, Business Analytics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud en Français

    Skills you'll gain: Model Deployment, Dataflow, Google Cloud Platform, Real Time Data, Data Pipelines, Data Lakes, Data Governance, PySpark, Tensorflow, Metadata Management, Apache Spark, Dashboard, Apache Airflow, Data Import/Export, Data Processing, Big Data, Data Architecture, Extract, Transform, Load, Feature Engineering, Applied Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    How to Create and Edit Pinterest Accounts

    Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Copilot for Power BI

    Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Data Visualization, Microsoft Power Platform, Data Presentation, Interactive Data Visualization, Data Storytelling, Data Analysis Expressions (DAX), Business Intelligence, Prompt Engineering, Data Manipulation, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Administration and Advanced Topics

    Skills you'll gain: Splunk, Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Incident Response, Computer Security Incident Management, User Accounts, Security Information and Event Management (SIEM), Authorization (Computing), Machine Learning, Event Monitoring, Systems Administration, Performance Tuning, Data Visualization, Threat Detection, Anomaly Detection, Continuous Monitoring, Correlation Analysis, Data Analysis, Authentications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Avoir plus d’abonnés sur Twitter en publiant un vidéo tweet

    Skills you'll gain: Video Production, Content Creation, Social Media Content, Social Media, Live Streaming, Social Media Strategy, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Get started with Tweetdeck for Twitter

    Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Ask Effective Questions

    Skills you'll gain: Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Technology & Entrepreneurship

    Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Problem Solving, Customer Analysis, Presentations, Creative Thinking, Target Audience, Brainstorming, Customer Insights, Market Opportunities, Team Oriented, Ideation, Market Research, Solution Design, Business Research, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Science at Scale - Capstone Project: University of Washington
  • Cold Calling & Prospecting: Packt
  • Calculating Descriptive Statistics in R: Coursera
  • Advanced Financial Analysis and Credit Risk Modeling: Starweaver
  • Data Engineer, Big Data and ML on Google Cloud en Français: Google Cloud
  • How to Create and Edit Pinterest Accounts: Coursera
  • Copilot for Power BI : Microsoft
  • Splunk Administration and Advanced Topics: EDUCBA
  • Avoir plus d’abonnés sur Twitter en publiant un vidéo tweet: Coursera
  • Get started with Tweetdeck for Twitter : Coursera

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