Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Graphic Design, Graphical Tools, Graphic and Visual Design, Content Creation, Social Media Strategy, Shared Media, Multimedia, Organizational Skills, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Hootsuite, Social Media Content, Content Scheduling, Social Media Management, Content Creation, Social Media Analytics, Social Media Marketing, Social Media, Social Media Strategy, Digital Marketing Tools, Content Marketing, Resource Utilization, Content Management
Beginner · Guided Project · Less Than 2 Hours

Rice University
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity Training, Human Resource Strategy, Strategic Planning, Employee Retention, Diversity and Inclusion, Human Resources Management and Planning, Talent Recruitment, Human Resources, Workplace inclusivity, Employee Training, Recruitment Strategies, Business Planning, Workforce Development, Organizational Effectiveness, Training Programs, Talent Acquisition, Recruitment, Human Resource Policies
Intermediate · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Data Visualization, Data Presentation, Data Compilation, Predictive Analytics, Analytics, Data Synthesis, Business Intelligence, Forecasting, Advanced Analytics, Descriptive Statistics, Consolidation, Business Analysis, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Gmail, Email Automation, Google Workspace, Prioritization, Productivity Software, Workflow Management, Organizational Skills, Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Organizational Change, Service Improvement, Culture Transformation, Process Mapping, Key Performance Indicators (KPIs), Journey Mapping, Customer Service, Hospitality Management, Hospitality, Guest Relations, Customer Analysis, Hotel And Restaurant Management, Hospitality and Food Services, Sustainable Business, Collaboration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Market Dynamics, Derivatives, Market Opportunities, Financial Market, Gap Analysis, Securities Trading, Risk Management Framework, Risk Management, Trend Analysis, Market Data, Market Analysis, Risk Analysis, Financial Forecasting, Forecasting, Consolidation, Histogram
Beginner · Specialization · 3 - 6 Months

Kennesaw State University
Skills you'll gain: Leadership Development, Crisis Management, Employee Coaching, Strategic Leadership, Organizational Change, Leadership Studies, Leadership, Organizational Leadership, Team Leadership, Leadership and Management, Change Management, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Management Training And Development, Team Performance Management, Overcoming Objections, Visionary, Strategic Planning, Team Management, Team Building
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Prompt Engineering, Large Language Modeling, Responsible AI, AI Security, Generative AI, LLM Application, Generative Model Architectures, Policy Development, Data Ethics, AI literacy, Human Resource Policies, Regulatory Compliance, Labor Relations, Automation, Data Security, Law, Regulation, and Compliance, Workforce Management, AI Integrations, Artificial Intelligence, Workforce Development
Beginner · Specialization · 3 - 6 Months