Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Michigan State University
Skills you'll gain: Persona (User Experience), Research Design, Game Design, Design, Animation and Game Design, User Experience Design, Diversity Awareness, Augmented and Virtual Reality (AR/VR), Psychology, User Research, Cultural Sensitivity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: AI Personalization, Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Business Analysis, Crisis Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring
Intermediate · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Geospatial Information and Technology, Geographic Information Systems, Apache Hadoop, Spatial Data Analysis, Geospatial Mapping, Spatial Analysis, Big Data, Matplotlib, Data Processing, Computational Thinking, Distributed Computing, Data Manipulation, Python Programming
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Financial Data, Analysis, Data Analysis, Risk Management, Quantitative Research, Performance Analysis, Market Data, Financial Modeling, Investments, Asset Management
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Management Consulting, Mergers & Acquisitions, Business Consulting, Growth Strategies, Due Diligence, Strategic Thinking, Profit and Loss (P&L) Management, Business Strategies, Price Negotiation, Market Opportunities, Financial Analysis, Competitive Analysis, Go To Market Strategy, Case Studies, Business Analysis, Market Analysis, Revenue Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

MathWorks
Skills you'll gain: Plot (Graphics), Scripting, Matlab, User Interface and User Experience (UI/UX) Design, Data Manipulation, Data Visualization Software, Generative AI, Interactive Data Visualization, Mathematical Modeling, Data Visualization, LLM Application, Data Sharing, Scientific Visualization, Data Storytelling, Data Analysis, Code Review, Descriptive Statistics, User Interface (UI) Design, Engineering Calculations, Programming Principles
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Lean Six Sigma, Quality Management, Process Analysis, Quality Improvement, Process Capability, Data-Driven Decision-Making, Process Flow Diagrams, Pareto Chart, Run Chart, Statistical Process Controls, Process Improvement, Statistical Analysis, Quality Control, Data Analysis, Data Analysis Software, Histogram, Scatter Plots
Mixed · Course · 1 - 4 Weeks