Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Pennsylvania
Skills you'll gain: Social Determinants Of Health, Health Policy, Program Evaluation, Lean Methodologies, Health Care Administration, Performance Measurement, Behavioral Economics, Operational Efficiency, Health Systems, Health Care, Value-Based Care, Innovation, Key Performance Indicators (KPIs), Operational Analysis, Scientific Methods, Decision Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Communications Management, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Unreal Engine, Adobe After Effects, Motion Graphics, Animations, Multimedia, 3D Modeling, 3D Assets, Animation and Game Design, Logo Design, Cinematography, Video Editing, Computer Graphics, Adobe Illustrator, Visualization (Computer Graphics), Adobe Photoshop, Post-Production, Storyboarding, Photo/Video Production and Technology, Creative Design, Typography
Beginner · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Music Theory, Music, Open Source Technology, Media Production, Musical Composition, Digital Signal Processing, Music History, Electronic Components, Post-Production, Electronics, Aesthetics, Hardware Design, Collaborative Software, Data Sharing, Instrumental Music, Embedded Systems, System Configuration, Algorithms, Creativity, Digital Publishing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Team Building, Virtual Teams, Team Management, Conflict Management, Teamwork, Leadership, Project Management, Project Management Institute (PMI) Methodology, Intercultural Competence, Communication Strategies, Stakeholder Management, Communication, Emotional Intelligence, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Diversity and Inclusion, Cultural Diversity, Workplace inclusivity, Social Justice, Human Resources, Intercultural Competence, Disabilities, Communication Strategies, Vulnerability
Beginner · Course · 1 - 4 Weeks