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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Integración y preparación de datos

    Skills you'll gain: Data Integration, Data Literacy, Data Quality, Exploratory Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Data Manipulation, Jupyter, Data Compilation, Data Visualization, Data Analysis, Data-Driven Decision-Making, Data Science, Data Management, Pandas (Python Package), Predictive Modeling, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Edureka

    Gen AI in Cybersecurity

    Skills you'll gain: AI Security, Secure Coding, Generative AI, Threat Modeling, Intrusion Detection and Prevention, Threat Detection, Cybersecurity, Application Security, Network Security, Artificial Intelligence, Incident Response, Data Analysis

    3.8
    Rating, 3.8 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, HR Tech, Human Resource Policies, People Analytics, Employee Engagement, Workforce Development, Industrial and Organizational Psychology, Compensation Management, Employee Retention, Safety Culture, Legal Risk, Labor Law, Environment Health And Safety, Organizational Leadership, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Diabetes Disease Detection with XG-Boost and Neural Networks

    Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Data Presentation, Applied Machine Learning, Classification Algorithms, Machine Learning Methods, Predictive Modeling, Deep Learning, Classification And Regression Tree (CART), Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Feature Engineering, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Drug Interaction, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology, Statistical Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Claves para el éxito de la transformación digital en Pymes

    Skills you'll gain: Digital Transformation, Innovation, Talent Management, Process Management, Organizational Change, Business Technologies, Change Management, Digital Marketing, Operational Efficiency, Marketing Strategies, Business Strategies, Sales Strategy, E-Commerce, Emerging Technologies, Leadership

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Big Data Technologies and Applications

    Skills you'll gain: Big Data, Data Processing, Data Analysis, Analytics, Apache Spark, Data Storage Technologies, Apache Hadoop, Real Time Data, Data Infrastructure, Business Intelligence, Data Management, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Classification - Fundamentals & Practical Applications

    Skills you'll gain: Classification Algorithms, Model Evaluation, Machine Learning Algorithms, Logistic Regression, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Supervised Learning, Data Modeling, Analytics, Analysis, Data Analysis, Business Metrics, Feature Engineering, Advanced Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Performance Metric, Data Visualization, Exploratory Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 4

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Time Series Analysis and Forecasting, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Internal Business Communications

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Verbal Communication Skills, Drive Engagement, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Business Writing, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Project Management Dashboard using Bitrix24

    Skills you'll gain: Project Management Software, Dashboard, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Integración y preparación de datos: Universidad de los Andes
  • Gen AI in Cybersecurity: Edureka
  • Sales Prospecting Mastery with Lemlist: AI-Driven Strategies: Coursera
  • Human Capital: Foundations and Essentials: University of Michigan
  • Diabetes Disease Detection with XG-Boost and Neural Networks: Coursera
  • Pillar #2: Drug Utilization - Drivers and Consequences: Johns Hopkins University
  • Claves para el éxito de la transformación digital en Pymes: Pontificia Universidad Católica de Chile
  • Big Data Technologies and Applications: Coursera
  • Classification - Fundamentals & Practical Applications: Corporate Finance Institute
  • Mastering Data Analysis with Pandas: Learning Path Part 4: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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