Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Alex Genadinik
Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Image Analysis, Image Quality, Data Analysis Software, Software Installation, Data Analysis, Analysis, Scientific Visualization, Data Processing
★ 4.4 (63) · Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Natural Language Processing, grep, Text Mining, Clinical Informatics, Clinical Documentation, Clinical Data Management, R (Software), R Programming, Google Cloud Platform, Health Informatics, Unstructured Data, Data Processing
★ 3.7 (23) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Mining, Innovation, Image Analysis, Big Data, Medical Imaging, Unstructured Data, Health Informatics, Analytics, Text Mining, Natural Language Processing, Health Care, Health Information Management, Medical Terminology, Interoperability, Classification Algorithms
★ 3.6 (26) · Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Higher Education, Data Strategy, Education Software and Technology, Interactive Data Visualization, Data Presentation, Data Analysis Software, Analytical Skills, Analytics, Looker (Software), Data Analysis, Responsible AI, Data Management, Data Governance, Information Privacy, Strategic Decision-Making
★ 4.8 (18) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: R Programming, R (Software), Data Visualization, Statistical Programming, Time Series Analysis and Forecasting, Interactive Data Visualization, Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Processing, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Predictive Analytics, Revenue Management, Forecasting, Business Strategy, Machine Learning
★ 4.9 (12) · Intermediate · Guided Project · Less Than 2 Hours

University of California San Diego
Skills you'll gain: Model Evaluation, Predictive Modeling, Model Training, Predictive Analytics, Verification And Validation, Statistical Modeling, Model Optimization, Applied Machine Learning, Regression Analysis, Supervised Learning, Python Programming, Text Mining, Classification Algorithms, Natural Language Processing
★ 4.3 (49) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations
★ 4.7 (14) · Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Lakes, Google Cloud Platform, Data Warehousing, Metadata Management, Data Architecture, Data Management, Data Infrastructure, Data Security, Data Integration, Cloud Storage, Data Storage Technologies, Data Processing, Cloud Computing Architecture, Data Storage, Advanced Analytics, Open Source Technology
★ 4.8 (97) · Intermediate · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Model Optimization, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Data Manipulation, Requirements Elicitation, Data Import/Export, Data Cleansing, Requirements Analysis, Business Intelligence, Data Analysis, Stakeholder Management, Decision Making
★ 4.5 (6) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Mobile Development, AI powered creativity, Generative AI, Generative Model Architectures, Anthropic Claude, Mobile Development Tools, LLM Application, iOS Development, Personalized Campaigns, Apple iOS, Machine Learning Methods, Application Development, Cloud Applications, Application Design, Cloud Development, AI Integrations
★ 5 (23) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Internet Of Things, Automation, IT Automation, Data Management, Systems Architecture, Hardware Architecture, Security Controls, Network Protocols, Information Management, Systems Integration, Interoperability, Information Systems Security, Emerging Technologies, Communication Systems, Systems Design
★ 4.5 (42) · Beginner · Course · 1 - 4 Weeks