• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Pontificia Universidad Católica del Perú

    Gestión de la Diversidad, Equidad, Inclusión y Pertenencia

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Diversity and Inclusion, Diversity Training, Diversity Programs, Cultural Diversity, Workplace inclusivity, Human Resource Strategy, Cultural Responsiveness, Social Justice, Human Resources, Intercultural Competence, Disabilities, Human Resource Policies, Communication Strategies, Vulnerability

    4.8 stars, 50 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (50) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Operations, Revenue Management, Quality Improvement, Process Improvement and Optimization, Process Analysis, Business Operations, Lean Six Sigma, Operational Performance Management, Lean Methodologies, Operational Efficiency, Performance Improvement, Operational Analysis, Lean Manufacturing, Continuous Improvement Process, Operational Excellence, Organizational Strategy, Service Management, Service Level

    4.8 stars, 46 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (46) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • H

    Howard University

    Business Modeling Tools

    Skills you'll gain: Regression Analysis, Data-Driven Decision-Making, Business Modeling, Business Analytics, Statistical Analysis, Statistical Methods, Spreadsheet Software, Forecasting, Data Analysis, Microsoft Excel, Data Analysis Software, Predictive Analytics, Predictive Modeling, Business Strategy

    4.7 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Program Management: Prepare for PMI-PgMP Certification Exam

    Skills you'll gain: Program Management, Project Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Benefits Administration, Organizational Strategy, Governance, Stakeholder Engagement

    4.8 stars, 29 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (29) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Introduction to Healthcare Finance

    Skills you'll gain: Mergers & Acquisitions, Capital Budgeting, Price Negotiation, Strategic Decision-Making, Financial Analysis, Return On Investment, Business Valuation, Financial Modeling, Finance, Health Care Administration, Pharmaceuticals, Health Policy, Negotiation, Strategic Thinking, Healthcare Industry Knowledge, Cost Estimation, Corporate Finance, Health Care, Cash Flows, Cash Flow Forecasting

    4.6 stars, 20 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (20) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Foundations of Strategic Internal Auditing

    Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Presentations, Risk Management, Stakeholder Management, Benchmarking, Business Ethics

    5 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 5 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: AI Enablement, AI Product Strategy, Market Research, Financial Forecasting, AI Personalization, Strategic Thinking, Business Solutions, Market Analysis, Market Data, LLM Application, Generative AI, Supply Chain Planning, Strategic Decision-Making, Supply Chain Management, Digital Transformation, Innovation, AI Integrations, Forecasting, Customer Support, Large Language Modeling

    4 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    Building a Generative AI-Ready Organization

    Skills you'll gain: Decision Intelligence, AI Enablement, AI Product Strategy, Decision Support Systems, Strategic Thinking, Data-Driven Decision-Making, Competitive Intelligence, Innovation, Operational Efficiency, Strategic Planning, Technology Strategies, Thought Leadership, Program Implementation, AI Integrations, Project Implementation, Workforce Development, Employee Training

    4.5 stars, 108 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (108) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Advanced Topics in Artificial Intelligence

    Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure Architecture, Business Technologies, AI Personalization, Risking, Predictive Modeling, Business Operations

    4.2 stars, 23 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (23) · Beginner · Course · 1 - 4 Weeks

    Category: Build toward a degree
    Build toward a degree
  • U

    Universidad Nacional Autónoma de México

    Proyecto final sobre negociación para un mejor clima laboral

    Skills you'll gain: Negotiation, Cooperation, Workplace inclusivity, Teamwork, Team Building, Conflict Management, Collaboration, Organizational Effectiveness, Leadership, Mediation, People Development, Culture Transformation, Organizational Leadership, Administration, Culture, Planning, Strategic Thinking, Sustainable Systems, Coordination, Strategic Decision-Making

    4.5 stars, 74 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (74) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing

    4 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (6) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Content Development and Management, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…262263264…539

In summary, here are 10 of our most popular marketing strategy courses

  • Gestión de la Diversidad, Equidad, Inclusión y Pertenencia: Pontificia Universidad Católica del Perú
  • Operations Management: Fundação Instituto de Administração
  • Business Modeling Tools: Howard University
  • Program Management: Prepare for PMI-PgMP Certification Exam: SkillUp
  • Introduction to Healthcare Finance: University of Michigan
  • Foundations of Strategic Internal Auditing: University of Illinois Urbana-Champaign
  • What are GPTs and How can they work for my business?: Coursera
  • Building a Generative AI-Ready Organization: Amazon Web Services
  • Advanced Topics in Artificial Intelligence: University of Illinois Urbana-Champaign
  • Proyecto final sobre negociación para un mejor clima laboral: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok