• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google

    Data Responsibility

    Skills you'll gain: Data Ethics, Data Quality, Data Sharing, Information Privacy, Data Analysis, Data Access, Informed Consent

    4.8 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Mastering Portfolio Analysis

    Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Financial Data, Analysis, Data Analysis, Risk Management, Quantitative Research, Investment Management, Performance Analysis, Risk Analysis, Analytics, Financial Acumen, Investments, Asset Management, Performance Metric, Case Studies

    4.5 stars, 40 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (40) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Washington

    Building Web Pages with HTML & CSS

    Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Web Development Tools, Web Design, Front-End Web Development, Web Content Accessibility Guidelines, Debugging, Semantic Web, Web Analytics and SEO

    4.5 stars, 16 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Financial Forecasting and Planning

    Skills you'll gain: Financial Forecasting, Model Deployment, Forecasting, Financial Data, Decision Intelligence, Responsible AI, Generative AI, AI Integrations, Financial Management, Market Intelligence, Data-Driven Decision-Making, General Finance, AI Enablement, Financial Services, Financial Planning, Market Research, Artificial Intelligence, Market Analysis, Data Quality, Data Validation

    4.2 stars, 25 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Public Goods, Common Resources, and Externalities

    Skills you'll gain: Supply And Demand, Market Analysis, Economics, Socioeconomics, Social Sciences, Resource Allocation, Environmental Issue, Public Policies, Policy Analysis, Tax, Resource Management, Environment and Resource Management

    4.9 stars, 46 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (46) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Python for Beginners: Variables and Strings

    Skills you'll gain: Data Import/Export, Data Analysis, Data Visualization, Programming Principles, Python Programming

    4.6 stars, 58 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (58) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    ‎ استراتيجيات التسعير | Pricing Strategies ‎

    Skills you'll gain: Revenue Management, Market Dynamics, Strategic Marketing, Marketing, Cost Accounting, Cost Management, Revenue Forecasting, Marketing Strategy and Techniques, Product Lifecycle Management

    4.7 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Content Performance Analysis, Performance Measurement, Content Scheduling, Content Development and Management, Performance Metric, Performance Improvement, Social Media Content, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Web Presence, Email Marketing, Workflow Management, Content Management, Drive Engagement

    3.3 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.3 (9) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of London

    Data Science Project Capstone: Predicting Bicycle Rental

    Skills you'll gain: Correlation Analysis, Predictive Modeling, Data Collection, Predictive Analytics, Regression Analysis, Data Science, Forecasting, Data Analysis, Statistical Modeling, Data Preprocessing

    4.5 stars, 23 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (23) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Salesforce Capstone: Organization Integration

    Skills you'll gain: Salesforce, Email Marketing, User Accounts, User Provisioning, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Data Integration, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation

    4.4 stars, 28 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (28) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, Decision Intelligence, ChatGPT, Generative AI, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    4.8 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (8) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…263264265…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok