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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Mastering HCM: Oracle Fusion & Dayforce Essentials

    Skills you'll gain: Dayforce (HCM Software), HR Tech, Human Resource Strategy, Human Resources Information System (HRIS), Role-Based Access Control (RBAC), Human Resources, Compliance Management, Compliance Reporting, Payroll, Data Architecture, Data Flow Diagrams (DFDs), Workforce Planning, Oracle Cloud Applications, Workforce Management, Benefits Administration, Enterprise Resource Planning, Workflow Management, Data Integration, Business Strategy, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Kreiere animierte Posts für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Animations, Graphic Design, Collaborative Software, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Multimedia, User Accounts

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Custom & Conditional Formatting in Microsoft Excel

    Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Spreadsheet Software, Data Analysis, Data Management, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
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    24 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    University of Colorado Boulder

    Launching Your Music Career

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Packt

    Foundations of Data Analysis with Pandas and Python

    Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Python Programming, Data Structures, Development Environment, Object Oriented Programming (OOP)

    4.7
    Rating, 4.7 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Agile Product Development, Stakeholder Engagement, Product Development, Product Improvement, Innovation, Product Roadmaps, Design Thinking, Analysis, Customer Insights, Growth Strategies, Product Testing, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
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    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Optimiza tu cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media Management, Social Media Content, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

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    Fundação Instituto de Administração

    Finanças Orientada a Dados

    Skills you'll gain: Big Data, FinTech, Market Data, Analytics, Financial Market, Business Intelligence, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Mobile Banking, Banking

    4.3
    Rating, 4.3 out of 5 stars
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    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, Data Presentation, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Data Ethics, Experimentation, Data Science, Data-Driven Decision-Making, Research Design, Statistical Visualization, AI Enablement, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
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    48 reviews

    Beginner · Specialization · 1 - 3 Months

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    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
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    82 reviews

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Scrum Certification with AI

    Skills you'll gain: Responsible AI, Backlogs, AI Product Strategy, Data Ethics, Scrum (Software Development), AI Enablement, Sprint Planning, Sprint Retrospectives, Risking, Scaled Agile Framework, Artificial Intelligence, AI Personalization, Prompt Engineering, Agile Software Development, Agile Methodology, AI Workflows, Agile Project Management, Agile Product Development, Generative AI, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering HCM: Oracle Fusion & Dayforce Essentials: Coursera
  • Kreiere animierte Posts für soziale Medien mit Canva: Coursera
  • Custom & Conditional Formatting in Microsoft Excel: Coursera
  • Launching Your Music Career: University of Colorado Boulder
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • Foundations of Data Analysis with Pandas and Python: Packt
  • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia
  • Optimiza tu cuenta de negocio en Instagram: Coursera
  • Finanças Orientada a Dados: Fundação Instituto de Administração
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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