• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Washington

    Machine Teaching for Autonomous AI

    Skills you'll gain: Decision Intelligence, Data Storytelling, Model Training, Automation, Decision Support Systems, AI Product Strategy, Artificial Intelligence, Machine Learning, Innovation, Algorithms, Analysis

    4.7 stars, 47 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (47) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO

    Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding

    4.3 stars, 7 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.3 (7) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026

    Skills you'll gain: Blockchain, Market Liquidity, Loans, Marketing Strategies, FinTech, Wealth Management, Marketing Planning, Marketing, General Lending, Data Security, Payment Systems, Risk Management, Asset Protection, Risk Management Framework, Lending and Underwriting, Financial Analysis, Investments, Finance, Merchant Services, Entrepreneurial Finance

    4.2 stars, 9 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.2 (9) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Building Basic AI Agents

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, LLM Application, Generative AI Agents, Make.com, Agentic Workflows, ChatGPT, AI Orchestration, AI Workflows, Generative AI, Agentic systems, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Automation, Creativity, Machine Learning, Content Management, Digital Marketing

    4.4 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (9) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Управление анализом данных

    Skills you'll gain: Data Presentation, Statistical Reporting, Data Collection, Data Analysis, Data Capture, Data Management, Data Synthesis, Analytical Skills, Exploratory Data Analysis, Data Modeling, Descriptive Analytics, Statistical Analysis, Coordinating, Coordination, Statistical Modeling, Statistical Inference, Communication

    4.8 stars, 51 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (51) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Promotional Strategies, Entrepreneurship, Organizational Structure, Commercialization, Business Leadership, Content Creation, Entrepreneurial Finance, Target Audience, Digital Content, Business Management, Digital Publishing, Digital Transformation, Business Modeling, Innovation, Consumer Behaviour, Fiscal Management, Fundraising and Crowdsourcing, Intellectual Property

    4.1 stars, 33 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.1 (33) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Codio

    SOAR for Enterprise Security

    Skills you'll gain: Computer Security Incident Management, Incident Management, Incident Response, Security Management, Threat Management, Security Strategy, Event Monitoring, Security Information and Event Management (SIEM), Enterprise Security, IT Automation, Automation, Systems Integration

    4.9 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Diseño e innovación de modelo de negocios

    Skills you'll gain: Business Modeling, Business Architecture, Business Strategy, Design Thinking, Storytelling, Innovation, Entrepreneurship, Systems Thinking, Shared Media, Organizational Development, Visual Storytelling, Professional Networking, Value Propositions, Market Opportunities, Case Studies

    4.6 stars, 78 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.6 (78) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Using Animations and Transitions in Microsoft PowerPoint

    Skills you'll gain: Data Visualization, Microsoft Office, Data Literacy, Communication, Business Strategy

    4.6 stars, 15 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Parsons School of Design, The New School

    Leveraging Design Methods to Identify Business Opportunities

    Skills you'll gain: Design Thinking, Market Opportunities, Design Strategies, Design and Product, Experience Design, Risk Analysis, New Business Development, Human Centered Design, User Experience Design, Innovation, Design, User Experience, Business Modeling, Lean Methodologies, Market Analysis, Prioritization, Ethical Standards And Conduct

    4.7 stars, 18 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Strategy, Customer Analysis, Customer Relationship Management, Workflow Management, Driving engagement, Sales, Customer Insights, Customer Data Management, AI Integrations, AI literacy, Microsoft Copilot, Debugging, Data Ethics, Responsible AI, Trend Analysis

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت

    Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, User Provisioning, Marketing, Identity and Access Management, Business Strategy, Business

    Beginner · Guided Project · Less Than 2 Hours

1…265266267…539

In summary, here are 10 of our most popular marketing strategy courses

  • Machine Teaching for Autonomous AI: University of Washington
  • 2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO: Alex Genadinik
  • Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026: Alex Genadinik
  • Building Basic AI Agents: SkillsBooster Academy
  • Управление анализом данных: Johns Hopkins University
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • SOAR for Enterprise Security: Codio
  • Diseño e innovación de modelo de negocios: Tecnológico de Monterrey
  • Using Animations and Transitions in Microsoft PowerPoint: Coursera
  • Leveraging Design Methods to Identify Business Opportunities: Parsons School of Design, The New School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok