• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Inventory Management, Inventory Control, Merchandise Displays, Retail Management, Consumer Behaviour, Visual Merchandising, Retail Store Operations, Retail Sales, Marketing Psychology, Customer Analysis, Customer Engagement, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    73 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Создаем контентный календарь для твитов

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Development and Management, Calendar Management, Scheduling, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Mastering the Software Engineering Interview

    Skills you'll gain: Growth Mindedness, Technical Communication, Adaptability, Algorithms, Overcoming Obstacles, Software Engineering, Verbal Communication Skills, Communication Strategies, Social Skills, Interpersonal Communications, Communication, Problem Solving, Complex Problem Solving, Data Structures

    4.6
    Rating, 4.6 out of 5 stars
    ·
    555 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    171 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Cultural Sensitivity, Culture, Intercultural Competence, Strategic Marketing, Marketing Strategies, Marketing, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Houston

    American Deaf Culture

    Skills you'll gain: Disabilities, Social Justice, Culture, Diversity Awareness, Sociology, Communication Disorders, Cultural Sensitivity, Social Sciences, Cultural Diversity, Language Learning, Special Education, Non-Verbal Communication, Civil Law

    4.5
    Rating, 4.5 out of 5 stars
    ·
    395 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, New Product Development, Customer Engagement, Journey Mapping, Product Development, Experience Design, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    755 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Cambridge

    Principles of Financial Leadership

    Skills you'll gain: Accrual Accounting, Finance, Environmental Social And Corporate Governance (ESG), Financial Analysis, Financial Accounting, Business Valuation, Accounting, Financial Management, Financial Modeling, Corporate Finance, Capital Markets, Cash Flows, Financial Statements, Accruals, Depreciation, Key Performance Indicators (KPIs), Investments, Loans, Strategic Decision-Making, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    73 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Communication, Target Audience, Oral Expression, Leadership Studies, Team Collaboration, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    85 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Genetics and Society: A Course for Educators

    Skills you'll gain: Precision Medicine, Healthcare Ethics, Education and Training, General Science and Research, Teaching, Life Sciences, Social Impact, Ethical Standards And Conduct, Biotechnology, Intellectual Property, Medical Privacy, Biology, Environmental Issue, Food and Beverage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Arranging for Songwriters

    Skills you'll gain: Musical Composition, Music Theory, Music Performance, Music, Instrumental Music, Media Production, Writing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Management Fundamentals

    Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Human Capital, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Organizational Leadership, Organizational Development, Diversity Equity and Inclusion Initiatives, Compensation Management, Compensation and Benefits, Job Analysis, Recruitment, Change Management, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    532 reviews

    Beginner · Course · 1 - 4 Weeks

1…267268269…600

In summary, here are 10 of our most popular social media marketing courses

  • Introduction to Merchandising: Coursera
  • Создаем контентный календарь для твитов: Coursera
  • Mastering the Software Engineering Interview: University of California San Diego
  • Custom Reports in Google Analytics: Coursera
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • American Deaf Culture: University of Houston
  • Gestión de marca y producto: IE Business School
  • Principles of Financial Leadership: University of Cambridge
  • Strategic Communications in Technical Organizations: Johns Hopkins University
  • Genetics and Society: A Course for Educators: American Museum of Natural History

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok