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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • P

    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Presentations, Business Analysis, Customer Insights, Record Keeping, Discussion Facilitation, Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze & Apply Generative AI for Research & Finance

    Skills you'll gain: Team Oriented, Team Performance Management, Team Building, OpenAI, AI literacy, Agile Software Development, Agile Product Development, Generative AI, Decision Intelligence, Risking, Generative Model Architectures, AI Integrations, AI powered creativity, Analytics, AI Security, Big Data, AI Product Strategy, Coaching, Business, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    J

    Johns Hopkins University

    Health Equity Research & Practice: Local & Global Lessons

    Skills you'll gain: Health Disparities, Health Equity, Social Determinants Of Health, Maternal Health, Social Justice, Community Health, Public Health, Health Policy, Sustainable Development, Research Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Building AI Research Agents: LangChain, RAG, and LangGraph

    Skills you'll gain: AI Workflows, Retrieval-Augmented Generation, LLM Application, Tool Calling, AI Orchestration, Prompt Engineering, Generative AI Agents, Large Language Modeling, Agentic systems

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Development and Management, Content Strategy, AI powered creativity, ChatGPT, Prompt Engineering, Content Creation, Content Marketing, Driving engagement, Social Media Content, Target Audience, Persona Development, AI literacy, User Research, Problem Solving, Brainstorming, Ideation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    Community Engagement in Research and Population Health

    Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Community Health, Public Health, Public Health and Disease Prevention, Health Systems, Health Policy, Community Development, Health Informatics, Community Outreach, Data Collection, Value-Based Care, Research, Program Evaluation, Driving engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Studying Cities: Social Science Methods for Urban Research

    Skills you'll gain: Science and Research, Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Survey Creation, Descriptive Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Legal Research, Responsible AI, Data Ethics, Arbitration, Litigation Support, Compliance Management, Law, Regulation, and Compliance, Generative AI, Document Management, Legal Writing, Regulation and Legal Compliance, AI literacy, Client Services, Compliance Training, Regulatory Compliance, Artificial Intelligence, Risk Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    103 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Healthy Aging and the Future of Cannabis Research

    Skills you'll gain: Gerontology, Public Health, Exercise Science, Health Policy, Substance Abuse, Preventative Care, Geriatrics, Kinesiology, Pain Management, Research, Immunology, Pharmacotherapy, Pharmacology, Clinical Research, Science and Research, Risk Analysis, Chronic Diseases, Physiology, Personal Development, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Market Research, User Research, Data Storytelling, Research, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Communication, Cost Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Statistics, Bioinformatics, and AI in SABV Research

    Skills you'll gain: Biostatistics, Bioinformatics, Medical Science and Research, Statistical Machine Learning, Applied Machine Learning, Quantitative Research, Statistical Analysis, Clinical Research, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Responsible AI, Pre-Clinical Development, Statistical Methods, Statistical Reporting, Statistical Hypothesis Testing, Gynecology, Research Methodologies, Endocrinology

    Intermediate · Course · 1 - 4 Weeks

1…272829…458

In summary, here are 10 of our most popular market research courses

  • Interviewing Users: Conducting Effective User Research: Packt
  • Analyze & Apply Generative AI for Research & Finance: EDUCBA
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Health Equity Research & Practice: Local & Global Lessons: Johns Hopkins University
  • Building AI Research Agents: LangChain, RAG, and LangGraph: Board Infinity
  • Using AI & ChatGPT for Content: Research & Planning: Skillshare
  • Community Engagement in Research and Population Health: University of Rochester
  • Studying Cities: Social Science Methods for Urban Research: Erasmus University Rotterdam
  • AI in Law: Research, Risk, and Legal Drafting: Coursera
  • Healthy Aging and the Future of Cannabis Research: University of Colorado Boulder

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