• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales, Prospecting and Qualification

    5 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (9) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Getting Started with Adobe Spark

    Skills you'll gain: Animations, Adobe Express, Content Creation, Design Elements And Principles, Adobe Creative Cloud, Creative Design, Graphic and Visual Design, Graphic Design, Design, Digital Design, Design Software, Typography

    4.6 stars, 72 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (72) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Meta

    Building Community Engagement Foundations

    Skills you'll gain: Social Media Content, Content Creation, Driving engagement, Content Marketing, Content Strategy, Social Media Management, Content Management, Community Development, Community Outreach, Social Media, Business Priorities, Customer Engagement, Shared Media, Brand Management, Discussion Facilitation, Branding

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Crie sua primeira campanha com Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Advertising Campaigns, Campaign Management, Search Engine Marketing, Campaign Planning, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Marketing Campaigns, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience

    4.6 stars, 9 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (9) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Data Preparation and Management

    Skills you'll gain: Extract, Transform, Load, Data Cleansing, Power BI, Data Transformation, Data Management, Data Quality, Data Preprocessing, Data Wrangling, Data Processing, Data Maintenance, Data Integration, Data Integrity, Data Analysis, Data Storage

    5 stars, 24 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (24) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Inside Sales: Crafting Effective Outreach

    Skills you'll gain: Personalized Campaigns, Inside Sales, Sales Process, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales, Sales Prospecting, ChatGPT, Driving engagement, Anthropic Claude, Data-Driven Marketing, Customer Relationship Management (CRM) Software, AI Integrations, Automation, Campaign Planning, Analytics

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Build and deploy a stroke prediction model using R

    Skills you'll gain: Feature Engineering, Model Evaluation, Predictive Modeling, Model Deployment, Model Training, Predictive Analytics, R (Software), R Programming, Data Analysis, Statistical Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Classification Algorithms, Data Import/Export, Data Preprocessing, Machine Learning

    4.5 stars, 33 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (33) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Predicción de Ventas Pronosticando Tendencias

    Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Analysis, Plot (Graphics), Predictive Modeling, Data-Driven Decision-Making, Data Analysis

    4.5 stars, 114 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (114) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Model Training, Supervised Learning, Predictive Modeling, Machine Learning

    3.9 stars, 28 reviews, Intermediate, Project, Less Than 2 Hours

    ★ 3.9 (28) · Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Data Transformation in the Cloud

    Skills you'll gain: Data Pipelines, Data Cleansing, Data Governance, Data Transformation, Cloud Security, Extract, Transform, Load, Data Visualization Software, Data Integration, Data Processing, Data Management, Data Manipulation, Data Collection, Cloud Computing, Data Validation, Cloud-Based Integration, Data Quality, Data Integrity, SQL

    4.5 stars, 30 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (30) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…270271272…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok