• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SkillsBooster Academy

    Vibe Coding with Lovable: From Idea to App

    Skills you'll gain: Prompt Engineering, Vibe coding, Application Development, Application Design, No-Code Development, Data Ethics, Artificial Intelligence, Product Development, Design and Product, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Ethical Standards And Conduct, Personal Development, Marketing Design, Product Marketing, Marketing Automation, Marketing, Business Marketing, Digital Marketing

    4.4 stars, 17 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (17) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Snowflake for Beginners: Make your First Snowsight Dashboard

    Skills you'll gain: Dashboard, Dashboard Creation, Data Warehousing, Data Presentation, Relational Databases, Database Development, Data Access, Database Management, SQL, Query Languages, Data Management, Data Analysis, Data Analysis Software, Cloud Computing, Benchmarking, Market Share

    4.4 stars, 56 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (56) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Scikit-Learn to Solve Regression Machine Learning Problems

    Skills you'll gain: Scikit Learn (Machine Learning Library), Predictive Modeling, Regression Analysis, Machine Learning Algorithms, Applied Machine Learning, Predictive Analytics, Python Programming, Classification Algorithms, Model Training, Machine Learning, Data Analysis

    4.8 stars, 11 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (11) · Beginner · Guided Project · Less Than 2 Hours

  • U

    Universiteit Leiden

    Population Health: Fundamentals of Population Health Management

    Skills you'll gain: Health Disparities, Health Systems, Health Promotion, Value-Based Care, Public Health, Care Management, Health Care, Health Policy, Social Determinants Of Health, Community Health, Epidemiology, Risk Analysis

    4.2 stars, 51 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.2 (51) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Data Visualization, Data Analysis

    4.7 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Foundations of AI in Healthcare

    Skills you'll gain: Machine Learning Methods, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Healthcare Industry Knowledge, Model Training, Health Disparities, Clinical Informatics, Artificial Intelligence, Health Informatics, Artificial Intelligence and Machine Learning (AI/ML), AI Security, Model Evaluation, Health Technology, Health Policy, Decision Intelligence, AI Integrations, Data Analysis

    4.4 stars, 9 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (9) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Edureka

    Predictive Modeling with Python

    Skills you'll gain: Predictive Modeling, Statistical Modeling, Statistical Machine Learning, Predictive Analytics, Statistical Methods, Data Analysis, Analytics, Applied Machine Learning, Business Analytics, Machine Learning Methods, Statistical Analysis, Machine Learning, Scikit Learn (Machine Learning Library), Data Preprocessing, Python Programming, Data Manipulation, Pandas (Python Package), NumPy

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Начинаем работать с Canva

    Skills you'll gain: Canva (Software), Infographics, Video Production, Photo/Video Production and Technology, Content Creation, Visual Design, Design, Video Editing, Graphic Design, Graphics Software, Digital Design, Graphic and Visual Design Software, Design Software

    4.7 stars, 92 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (92) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Coding and Automation for Data Analysis with Generative AI

    Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, AI literacy, Debugging, Data Transformation, Generative AI, Prompt Patterns, Data Preprocessing, Analytics, AI Integrations, AI Workflows, Data Analysis, Data Cleansing, Excel Formulas, Data Manipulation, Code Review, Model Optimization, Data Analysis Software, SQL

    4.6 stars, 13 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (13) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Università di Napoli Federico II

    A quick tour on Big Data and Business Intelligence

    Skills you'll gain: NoSQL, Apache Hadoop, Apache Hive, Big Data, Database Systems, Artificial Intelligence, Data Architecture, Data Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Database Theory, Distributed Computing, Data Processing, Transaction Processing, Business Intelligence, Data Management

    4 stars, 27 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (27) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    YouTube Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Content Strategy, Social Media Analytics, Content Creation, Social Media Content, Driving engagement, Social Media Marketing, Digital Content, Key Performance Indicators (KPIs), Content Optimization, Growth Strategies, Performance Analysis, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Rethinking Leadership Narratives for a Data-Driven Age

    Skills you'll gain: Leadership Studies, Data-Driven Decision-Making, Organizational Effectiveness, Strategic Leadership, Data Literacy, Organizational Leadership, Leadership, Leadership and Management, Ancient History, Leadership Development, Organizational Structure, Agile Methodology, Decision Making, Social Sciences, Critical Thinking and Problem Solving

    4.7 stars, 43 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (43) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…271272273…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok