• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • N

    Nanjing University

    手把手教你心理咨询:谈话的艺术

    Skills you'll gain: Empathy, Verbal Communication Skills, Motivational Interviewing, Social Skills, Interpersonal Communications, Motivational Skills, Communication, Rapport Building, Discussion Facilitation, Psychotherapy, Active Listening, Emotional Intelligence, Relationship Building, Self-Awareness

    4.3 stars, 59 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (59) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Development and Management, Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Content Management Systems, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Content Scheduling, Governance, Audit Planning, Customer Analysis, Asset Management, Auditing

    4.7 stars, 92 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (92) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Value Propositions, Persona Development

    4.8 stars, 46 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (46) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    MBE Mastering Business Essentials

    Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Financial Statement Analysis, Operations, Supply Chain, Business Strategies, Supply Chain Management, Financial Analysis, Strategic Thinking, Income Statement, Corporate Finance, Marketing Strategy and Techniques, Marketing Effectiveness, Business Valuation, Marketing Strategies, Market Dynamics, Marketing Communications, Lean Six Sigma

    4.9 stars, 117 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (117) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Zurich

    Asian Environmental Humanities: Landscapes in Transition

    Skills you'll gain: Landscape Architecture, Environmental Issue, Environment, Sustainable Development, Aesthetics, Sustainable Systems, Cultural Sensitivity, Environmental Policy, Liberal Arts, Social Studies, Culture, Socioeconomics, Land Management, Social Sciences, Pollution Prevention, Community Development, Art History, Social Justice, Cultural Diversity, Sociology

    4.7 stars, 192 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (192) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    The University of Tokyo

    Global Health Policy

    Skills you'll gain: Health Disparities, Public Health and Disease Prevention, Health Care Procedure and Regulation, Health Promotion, Social Determinants Of Health, Health Assessment, Policy Development, Infection Control, Geriatrics, Emergency Response

    4.7 stars, 294 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (294) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Team Management for the 6 σ Black Belt

    Skills you'll gain: Team Management, Team Performance Management, Management Training And Development, Team Building, Meeting Facilitation, Conflict Management, Team Leadership, Six Sigma Methodology, Lean Six Sigma, Discussion Facilitation, Project Management, Communication, Communication Strategies

    4.7 stars, 244 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (244) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Payroll Administration, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, AI Personalization, Benefits Enrollment Processes, Employee Engagement, Social Media Analytics

    4.7 stars, 18 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Michigan State University

    Effectively delivering the news to your audience

    Skills you'll gain: Journalism, Multimedia, Media and Communications, Storytelling, Content Creation, Report Writing, Driving engagement, Interviewing Skills, Media Production, Photo/Video Production and Technology, Video Production, Research, Data Collection, Ethical Standards And Conduct

    4.8 stars, 316 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (316) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Regression Analysis, Marketing Analytics, Data Modeling, Excel Formulas, Data Visualization

    4.6 stars, 305 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (305) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Annual Campaigns: Building a Case for Support

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Campaign Management, Direct Marketing, Advertising Mail, Campaign Planning, Data-Driven Marketing, Target Audience, Email Marketing, Telemarketing, Events and Conferences, Event Planning, Relationship Building, Customer Engagement, Cross-Channel Marketing, Telephone Skills

    4.2 stars, 52 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (52) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Utrecht University

    Inequality and Democracy

    Skills you'll gain: Lobbying, Social Justice, Political Sciences, Economics, Policy, and Social Studies, Socioeconomics, Tax Laws, Civil Law, Social Sciences, Economics, Policy Analysis, Public Affairs, Liberal Arts, Public Policies, Governance, International Finance

    4.7 stars, 76 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (76) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
1…274275276…600

In summary, here are 10 of our most popular social media marketing courses

  • 手把手教你心理咨询:谈话的艺术: Nanjing University
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Conversational Selling Playbook for SDRs: Salesforce
  • MBE Mastering Business Essentials: Emory University
  • Asian Environmental Humanities: Landscapes in Transition: University of Zurich
  • Global Health Policy: The University of Tokyo
  • Team Management for the 6 σ Black Belt: Kennesaw State University
  • GenAI for Compensation, Benefits and Payroll: Coursera
  • Effectively delivering the news to your audience: Michigan State University
  • Demand Analytics: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok