• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    AI CERTs

    AI in Government

    Skills you'll gain: Public Administration, Automation, Law, Regulation, and Compliance, Digital Transformation, Fraud detection

    4.7 stars, 46 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (46) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Create a Customer Satisfaction Survey with Typeform

    Skills you'll gain: Survey Creation, User Feedback, Customer Insights, User Accounts, Marketing, Business

    4.8 stars, 43 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (43) · Beginner · Guided Project · Less Than 2 Hours

  • L

    Logical Operations

    Excel: Data Analysis and Visualization Fundamentals

    Skills you'll gain: Data Presentation, Data Visualization, Microsoft Excel, Data Storytelling, Data Literacy, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Data Analysis, Data Science, Exploratory Data Analysis, Analysis, Productivity Software, Microsoft 365

    4.4 stars, 8 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.4 (8) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Performance Metric, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Stakeholder Communications, Process Design, Internal Communications, Business Strategy

    4.9 stars, 42 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (42) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Data Analysis for Business

    Skills you'll gain: Data Visualization, Data Presentation, Business Analytics, Regression Analysis, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Statistical Methods, Data Strategy, Analytics, Strategic Decision-Making, Statistical Analysis, Data Science, Probability & Statistics, Statistical Hypothesis Testing, Statistical Modeling, Correlation Analysis

    4.6 stars, 29 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (29) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Interactive Brokers

    ESG Investing: Industry Impacts & Transformations

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Market, Petroleum Industry, Sustainability Standards, Market Trend, Market Analysis, Investments, Corporate Sustainability, Governance, Sustainable Business, Governance Risk Management and Compliance, Market Dynamics, Environmental Issue, Oil and Gas, Portfolio Risk, Portfolio Management, Sustainability Reporting, Credit Risk, Business Transformation

    4.7 stars, 25 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (25) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export

    4.4 stars, 11 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (11) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • C

    Coursera

    Predicción de Ventas Pronosticando Tendencias

    Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Analysis, Plot (Graphics), Predictive Modeling, Data-Driven Decision-Making, Data Analysis

    4.5 stars, 114 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (114) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Model Training, Supervised Learning, Predictive Modeling, Machine Learning

    3.9 stars, 28 reviews, Intermediate, Project, Less Than 2 Hours

    ★ 3.9 (28) · Intermediate · Project · Less Than 2 Hours

  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation

    4.7 stars, 46 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (46) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Choosing a Facebook Post Type Based on Desired Engagement

    Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media Content, Social Media Marketing, Content Marketing, Goal Setting, Driving engagement, Social Media Strategy, Social Media, Marketing, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of California, Irvine

    Data Visualization Best Practices

    Skills you'll gain: Data Visualization, Data Visualization Software, Statistical Visualization, Data Presentation, Plot (Graphics), Data Storytelling, Tableau Software, Exploratory Data Analysis, Descriptive Statistics, Data Analysis, Descriptive Analytics, Data Mapping

    3.9 stars, 20 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 3.9 (20) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…282283284…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok