• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Empowering and Transforming Your Organization with GenAI

    Skills you'll gain: AI Enablement, Organizational Change, Business Transformation, Stakeholder Communications, Culture Transformation, Communication, Employee Training, Workforce Development, Stakeholder Engagement, AI Integrations, Employee Engagement, Change Management, Customer Engagement

    4.9 stars, 48 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (48) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    4.4 stars, 14 reviews, Beginner, Course, Less Than 2 Hours

    ★ 4.4 (14) · Beginner · Course · Less Than 2 Hours

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9 stars, 32 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (32) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies

    4.6 stars, 18 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Team Building, Corporate Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    4.5 stars, 83 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

  • S

    STARWEAVER

    Maximizing Success: Mastering the Art of Goal Setting

    Skills you'll gain: Goal Setting, Smart Goals, Adaptability, Professional Development, Performance Metric, Key Performance Indicators (KPIs), Communication, Personal Development, Milestones (Project Management), Organizational Change, Business Strategies, Time Management, Self-Motivation, Professional Networking, Strategic Thinking, Problem Solving

    4.6 stars, 56 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (56) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Performance Analysis, Digital Transformation, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Planning, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Organizational Strategy, Business Transformation, Innovation, Consulting

    4.9 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Keller Williams

    Establish Clients for Life with Sellers

    Skills you'll gain: Real Estate Sales, Real Estate Transactions, Lead Generation, Price Negotiation, Selling Techniques, Sales Presentation, Prospecting and Qualification, Closing (Sales), General Sales Practices, Sales Prospecting, Client Services, Advertising Sales, Negotiation, Consultative Selling, Consultative Approaches, Marketing, Customer Relationship Building, Contract Management, Customer Retention, Marketing Materials

    4.4 stars, 16 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (16) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Statistical Visualization, Statistical Modeling, Predictive Analytics, Descriptive Analytics

    4.8 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Geneva

    Water Cooperation and Diplomacy

    Skills you'll gain: Water Resources, Diplomacy, Water Sustainability, Water Resource Management, Hydrology, International Relations, Mediation, Arbitration, Conflict Management, Sustainable Development, Discussion Facilitation, Negotiation, Adjudication, Political Sciences, Governance, Environmental Laws, Data Collection

    4.9 stars, 48 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (48) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, Decision Intelligence, Decision Support Systems, AI Product Strategy, Expense Management, Responsible AI, Data Ethics, AI Enablement, Insurance Policies, Underwriting, AI Personalization, Operational Efficiency, Claims Processing, AI Integrations, Financial Services, Personalized Service, Automation, Risk Management, Analytics

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Implementing a Risk Management Framework

    Skills you'll gain: Cyber Governance, Risk Management Framework, Risk Analysis, Risk Management, Threat Management, Threat Modeling, Business Risk Management, Enterprise Risk Management (ERM), Cyber Risk, Security Management, Governance, Cybersecurity, Cyber Security Strategy, Analysis, Security Strategy, Asset Management, Cyber Security Assessment, Information Technology

    4 stars, 10 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4 (10) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…282283284…539

In summary, here are 10 of our most popular marketing strategy courses

  • Empowering and Transforming Your Organization with GenAI: Coursera
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • GenAI for Product Managers: Coursera
  • Human Capital: Foundations and Essentials: University of Michigan
  • Enhance Organizational Communications with Slack: Coursera
  • Maximizing Success: Mastering the Art of Goal Setting: STARWEAVER
  • Digital Business - Capstone project: École Polytechnique
  • Establish Clients for Life with Sellers: Keller Williams
  • Customer Data Analytics for Marketers: University of Colorado System
  • Water Cooperation and Diplomacy: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok