• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination

    5 stars, 15 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (15) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IBM

    데이터 과학이란 무엇인가?

    Skills you'll gain: Data Storytelling, Data Mining, Data Science, Data Strategy, Data-Driven Decision-Making, Data Analysis, Business Analytics, Big Data, Digital Transformation, Analytics, Regression Analysis, Apache Hadoop, Machine Learning, Deep Learning, Cloud Computing

    4.5 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (21) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    R Programming for Statistics and Data Science

    Skills you'll gain: R (Software), R Programming, Statistical Hypothesis Testing, Plot (Graphics), Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Statistical Visualization, Data Science, Tidyverse (R Package), Statistical Methods, Statistical Modeling, Data Analysis, Data-oriented programming, Regression Analysis, Data Structures, Data Wrangling, Statistical Analysis

    4.5 stars, 15 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (15) · Intermediate · Course · 1 - 3 Months

  • S

    Simplilearn

    Strategies for Paid Campaigns

    Skills you'll gain: Digital Marketing Campaigns, Conversion Funnel Analysis, Meta Ads Manager, Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Data-Driven Marketing, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Campaign Planning, Bidding, Budgeting

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing

    4 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (6) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Design engaging Stories for Instagram and Facebook in Easil

    Skills you'll gain: Instagram, Visual Storytelling, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Content Creation, Animations, Shared Media, Digital Design, Graphical Tools, Graphic Design, Graphics Software, Design Elements And Principles, Digital Publishing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Presentations, Sales Presentation, Marketing Design, Sales Presentations, Target Market, Data Visualization, Marketing Collateral, Target Audience, Productivity Software, Marketing

    4.5 stars, 26 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (26) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Aprende a administrar contenido en Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Analytics, Social Media Content, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Content Strategy, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea Posts Animados para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Graphic Design, Graphical Tools, Graphic and Visual Design, Content Creation, Social Media Strategy, Shared Media, Multimedia, Organizational Skills, Marketing

    4.5 stars, 6 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (6) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer experience strategy (CX), Customer Retention, Customer Relationship Building, Customer Engagement, Customer Relationship Management, Customer Support, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Acquisition Management, Sales Process, Relationship Management, Customer Analysis, Customer Insights, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy

    4.7 stars, 56 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (56) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Getting started with ImageJ

    Skills you'll gain: Image Analysis, Image Quality, Data Analysis Software, Software Installation, Data Analysis, Analysis, Scientific Visualization, Data Processing

    4.4 stars, 63 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (63) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…283284285…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok