Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Coursera
Skills you'll gain: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Paid media, Instagram, Social Media, Social Media Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Target Audience, Brand Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Web Content, Content Performance Analysis, Prompt Engineering Tools
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Effectiveness, Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, Key Performance Indicators (KPIs), AI Enablement, Promotions and Campaigns, ChatGPT, Target Audience, Goal Setting
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Project Closure, Revenue Recognition, Organizational Change, Organizational Structure, Agile Methodology, Governance, Waterfall Methodology, Organizational Strategy, Organizational Leadership, Management Training And Development, Accrual Accounting, Business Management, Project Planning, Organizational Effectiveness, Business Ethics, Project Management Life Cycle, Cash Flows, Financial Statements, Financial Accounting, Project Management
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Jest (JavaScript Testing Framework), Django (Web Framework), Version Control, Restful API, Responsive Web Design, Cascading Style Sheets (CSS), Unix Commands, HTML and CSS, Git (Version Control System), API Testing, GitHub, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), React.js, Mobile Development, SQL, Database Design, Python Programming
Beginner · Specialization · 3 - 6 Months