Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

American Psychological Association
Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Debugging, Data-oriented programming, Program Development, Python Programming, Data Manipulation, Data Analysis
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Logistics, Logistics Management, Export Control, International Finance, Transportation Management, Supply Chain, Entrepreneurship, Market Opportunities, Market Research, Regulatory Compliance, Operational Efficiency, Commercial Laws, Negotiation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours

University of London
Skills you'll gain: Pandas (Python Package), NumPy, Probability & Statistics, Unsupervised Learning, Statistics, Data Analysis, Statistical Analysis, Jupyter, Data Manipulation, Machine Learning Algorithms, Descriptive Statistics, Matplotlib, Data Visualization Software, Python Programming, Machine Learning, Data Preprocessing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Workflow Management, Brochures, Marketing Design, Marketing Materials, Design, Digital Design, Graphic Design, Layout Design, File Management
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Probability Distribution, Data Analysis, Markov Model, Data Science, Statistics, Statistical Inference, Probability, R Programming
Intermediate · Course · 1 - 3 Months

Interactive Brokers
Skills you'll gain: Real Estate, Risk Management, Property and Real Estate, Financial Analysis, Financial Acumen, Return On Investment, Economics, Construction Accounting, Market Dynamics, Investment Management, Market Data, Mortgage Loans, Investments, Market Trend, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Mart, Data Analysis, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Star Schema, Data Visualization Software, SQL, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Marketing Automation, Social Media Content, Generative AI
Beginner · Course · 1 - 3 Months

Fred Hutchinson Cancer Center
Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Metadata Management, R Programming, Scientific Methods, Data Quality
Intermediate · Course · 1 - 3 Months