• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Delegation Skills, Project Planning, Collaborative Software, Project Management, Team Management

    4 stars, 23 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (23) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Leading Diverse Teams

    Skills you'll gain: Cross-Functional Team Leadership, Diversity and Inclusion, Intercultural Competence, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Organizational Leadership, Cultural Diversity, Business Leadership, Team Leadership, People Development, Leadership, Cultural Responsiveness, Leadership Development, Decision Making

    4.8 stars, 105 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (105) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Learning and Development

    Skills you'll gain: Responsible AI, Microsoft Copilot, Generative AI, Training and Development, ChatGPT, Education Software and Technology, Training Programs, AI literacy, Developing Training Materials, AI Integrations, Innovation, Case Studies, Automation, Design Strategies, Program Evaluation

    4.3 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (12) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    AI for Player Performance and Training

    Skills you'll gain: Injury Prevention, Data-Driven Decision-Making, Sports Medicine, Athletic Training, AI Personalization, Data Management, Artificial Intelligence, Health Technology, Coaching, Rehabilitation, Real Time Data, Predictive Analytics, Medical Equipment and Technology, Organizational Strategy, Competitive Analysis, Process Optimization, Technology Solutions, Goal Setting, Talent Recruitment, Physical Science

    4.8 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: GRC Part 2 - Risk Management and Compliance

    Skills you'll gain: Cyber Security Strategy, Security Strategy, Cybersecurity, Risk Modeling, Risk Analysis, Cyber Risk, Cyber Security Policies, Cyber Threat Intelligence, Cyber Security Assessment, Governance Risk Management and Compliance, Security Management, Crisis Management, Threat Management, Strategic Leadership, Risk Management, Risk Mitigation, Business Risk Management

    4.5 stars, 10 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (10) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Infosec

    OT/ICS Certified Security Professional Prep

    Skills you'll gain: Hardening, Incident Response, Vulnerability Assessments, Cyber Security Assessment, Security Strategy, Security Controls, Computer Security Incident Management, Infrastructure Security, Security Testing, Control Systems, Information Systems Security, Penetration Testing, Cyber Security Strategy, Cyber Attacks, Risk Analysis, Operational Risk, Data Security, Risk Management Framework, Risk Management, Operational Databases

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, General Sales Practices, Sales Presentations, Value Propositions, Customer experience strategy (CX), Customer Analysis, Cross Selling, Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Strategy, Digital Marketing, Digital Media Strategy

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Creo Incubator

    The Entrepreneurial Toolkit

    Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Branding, Market Share, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Creative Problem-Solving, Business Valuation, Marketing Planning, Sales, Fundraising, Business Planning, Mergers & Acquisitions, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Resilience & Leadership: Tools, Methods, & Applications

    Skills you'll gain: Crisis Management, Systems Thinking, Stakeholder Communications, Leadership, Strategic Communication, Leadership Development, Contingency Planning, Leadership and Management, Business Continuity Planning, Resilience, Communication Strategies, Communication, Risk Analysis, Systems Engineering, Decision Making, Organizational Strategy, Corporate Strategy

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Packt

    The OSINT Handbook: Mastering Open Source Intelligence

    Skills you'll gain: Threat Detection, Cyber Security Strategy, Cyber Threat Intelligence, Cybersecurity, Spatial Analysis, Interactive Data Visualization, Geospatial Information and Technology, Web Scraping, Digital Forensics, IT Automation, Data Security, Security Awareness, Vulnerability Scanning, Personally Identifiable Information, Scripting, Network Analysis, Open Source Technology, Information Privacy

    4.4 stars, 13 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (13) · Intermediate · Course · 1 - 3 Months

  • T

    The University of Notre Dame

    Ethics of Communication

    Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Corporate Communications, Case Studies, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Verbal Communication Skills, Communication, Ethical Standards And Conduct, Analysis

    4.8 stars, 78 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (78) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    UX Design: Research, Prototyping, Accessible Interactions

    Skills you'll gain: User Interface (UI), UI/UX Research, User Research, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Design Research, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience, User Experience Design, Interactive Design, Digital Design, User Centered Design, Design, Experience Design, Usability Testing, Design Strategies, Human Centered Design

    4.7 stars, 30 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (30) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…295296297…539

In summary, here are 10 of our most popular marketing strategy courses

  • Get started with Microsoft Planner: Coursera
  • Leading Diverse Teams: University of California, Irvine
  • GenAI for Learning and Development: Coursera
  • AI for Player Performance and Training: Real Madrid Graduate School Universidad Europea
  • Cyber Security: GRC Part 2 - Risk Management and Compliance: Macquarie University
  • OT/ICS Certified Security Professional Prep: Infosec
  • Gestión de marca y producto en el punto de venta: UBITS
  • The Entrepreneurial Toolkit: Creo Incubator
  • Resilience & Leadership: Tools, Methods, & Applications: University of Colorado Boulder
  • The OSINT Handbook: Mastering Open Source Intelligence: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok