• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Amazon Ecommerce Marketing And Sales: SEO & Ads

    Skills you'll gain: Selling Techniques, Product Promotion, Sales Strategy, Search Engine Optimization, Content Optimization, Social Media Marketing, Pay Per Click Advertising, Advertising Campaigns, Online Advertising, Advertising, Product Marketing, Social Media Content, Keyword Research, Paid media, Web Analytics and SEO, E-Commerce, Search Engine Marketing, Digital Advertising, Promotional Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    The Ideation Process

    Skills you'll gain: New Product Development, Process Mapping, Sprint Planning, Process Analysis, Business Analysis, User Research, AI powered creativity, Business Process, AI literacy, Artificial Intelligence, Business Modeling, Interviewing Skills, Customer Insights, Prioritization

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Introduction to On-Device AI

    Skills you'll gain: Model Deployment, Cloud Deployment, Performance Testing, Android Development, Model Optimization, Model Evaluation, Image Analysis, PyTorch (Machine Learning Library), AI Integrations, Tensorflow, Hardware Architecture, Artificial Neural Networks, Artificial Intelligence

    4.4 stars, 29 reviews, Beginner, Project, Less Than 2 Hours

    ★ 4.4 (29) · Beginner · Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    L&T EduTech

    Construction of Metro Rail Systems

    Skills you'll gain: Construction Engineering, Construction, Civil Engineering, Structural Engineering, Engineering Practices, Laboratory Testing, General Construction and Construction Labor, Architecture and Construction, Structural Analysis, Analytical Testing, Planning

    4.7 stars, 10 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (10) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Sales Methodologies Applicable to Enterprise Sales

    Skills you'll gain: Enterprise Sales, Consultative Selling, B2B Sales, Selling Techniques, Stakeholder Engagement, Consultative Approaches, Prospecting and Qualification, Sales Process, Stakeholder Management, Specialized Sales, Sales, Stakeholder Analysis, Sales Strategy, Sales Pipelines, Influencing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kotter

    Kotter's Change Framework: Accelerators 5-8

    Skills you'll gain: Change Management, Organizational Change, Culture Transformation, Business Transformation, Overcoming Obstacles, Business Leadership, Organizational Leadership, Organizational Structure, Leadership, Leadership Development, Lifelong Learning, Behavioral Management, Employee Engagement

    4.6 stars, 23 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (23) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Quantitative Finance with SAS: Apply, Analyze & Evaluate

    Skills you'll gain: SAS (Software), Descriptive Statistics, Market Data, Financial Data, Risk Modeling, Risking, Regression Analysis, Descriptive Analytics, Statistical Methods, Statistical Hypothesis Testing, Correlation Analysis, Statistical Modeling, Statistical Reporting, Data Analysis Software, Statistical Programming, Statistical Analysis, Quantitative Research, Financial Market, Time Series Analysis and Forecasting, Statistical Software

    4.9 stars, 12 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yunus Social Business Fund Bengaluru

    Risk, Return and Valuation

    Skills you'll gain: Business Valuation, Return On Investment, Finance, Financial Analysis, Portfolio Risk, Cost Benefit Analysis, Capital Budgeting, Risk Analysis, Risk Management, Environmental Social And Corporate Governance (ESG), Equities, Financial Modeling, Social Impact, Corporate Finance, Financial Planning, Cash Flows, Decision Making, Correlation Analysis, Probability & Statistics

    4.5 stars, 10 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (10) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Social Media Content, Advertising Campaigns, Social Media, Integrated Marketing Communications, Social Media Campaigns, Online Advertising, Digital Advertising, Social Media Marketing, Marketing, Conversion Funnel Analysis, Communication Planning, Strategic Communication, Digital Media Strategy, Campaign Planning, Communication Strategies, Digital Marketing, Target Audience

    4.3 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (9) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…296297298…461

In summary, here are 10 of our most popular market research courses

  • Online Influence and Persuasion: Johns Hopkins University
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera
  • 2026 Amazon Ecommerce Marketing And Sales: SEO & Ads: Alex Genadinik
  • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea
  • The Ideation Process: University of Minnesota
  • Introduction to On-Device AI: DeepLearning.AI
  • Construction of Metro Rail Systems: L&T EduTech
  • Sales Methodologies Applicable to Enterprise Sales: Coursera
  • Kotter's Change Framework: Accelerators 5-8: Kotter
  • Quantitative Finance with SAS: Apply, Analyze & Evaluate: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok