• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • A

    Alex Genadinik

    2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO

    Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding

    4.3 stars, 7 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.3 (7) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Sales Strategies: Mastering Complex B2B Sales

    Skills you'll gain: Service Recovery, B2B Sales, Account Management, Account Strategy, Negotiation, Customer experience strategy (CX), Journey Mapping, Loyalty Programs, Customer Relationship Building, Customer Insights, Sales, Customer Retention, Emotional Intelligence, Sales Strategy, Customer experience improvement, Relationship Management, Persuasive Communication, Selling Techniques, Value Propositions, Stakeholder Management

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Enterprise Application Management, Management Information Systems, Information Technology, Enterprise Resource Planning, Information Systems Security, E-Commerce, Business Systems Analysis, Systems Analysis, Computer Hardware, Data Warehousing, Decision Support Systems, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Data Ethics, Business Process Management, Customer Relationship Management

    4.7 stars, 72 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (72) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI Business School

    AI agents and creator tools for sales professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, Productivity, No-Code Development, AI Workflows, AI Enablement, Business Process Automation, Automation, Artificial Intelligence, Business Technologies, Digital Transformation, Application Development, Operational Efficiency, Ideation, Process Optimization

    4.7 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Road to the CISO – Culminating Project Course

    Skills you'll gain: Cyber Governance, Cyber Security Policies, Contingency Planning, Risk Management, Cyber Security Strategy, Security Management, Security Strategy, IT Management, Cybersecurity, Governance, Cyber Risk, Information Technology, Cyber Operations, Staff Management, Organizational Leadership, Proposal Development, Organizational Structure

    4.8 stars, 37 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (37) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Politecnico di Milano

    Platform Thinking: what’s beyond Uber?

    Skills you'll gain: Innovation, Strategic Thinking, Technology Strategies, Digital Transformation, Case Studies, Business Modeling, Business Transformation, Growth Strategies, Social Impact, Market Opportunities, Value Propositions, Market Dynamics

    4.8 stars, 76 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (76) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Washington

    Machine Teaching for Autonomous AI

    Skills you'll gain: Decision Intelligence, Data Storytelling, Model Training, Automation, Decision Support Systems, AI Product Strategy, Artificial Intelligence, Machine Learning, Innovation, Algorithms, Analysis

    4.7 stars, 47 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (47) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Infosec

    Leadership

    Skills you'll gain: Cyber Governance, Security Management, Cybersecurity, Governance, Leadership Studies, Cyber Security Strategy, Information Assurance, Leadership, Change Management, Governance Risk Management and Compliance, Organizational Change

    4.4 stars, 91 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (91) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: Applied Cryptography

    Skills you'll gain: Cryptography, Encryption, Network Security, Cybersecurity, Security Engineering, Network Protocols, Federated Learning, Security Management

    4.8 stars, 13 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (13) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Listening and Engagement on Social Media

    Skills you'll gain: Driving engagement, Social Media Management, Drive Engagement, Social Media Analytics, Content Development and Management, Relationship Building, Branding

    4.9 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Next-Generation Firewalls and Intrusion Prevention

    Skills you'll gain: Intrusion Detection and Prevention, Continuous Monitoring, Threat Management, Firewall, Incident Response, Network Security, Threat Detection, Network Monitoring, System Monitoring, Event Monitoring, Infrastructure Security, Cybersecurity, Anomaly Detection

    4.4 stars, 48 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.4 (48) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Crea un Storyboard con Canva

    Skills you'll gain: Storyboarding, Canva (Software), Visual Storytelling, Storytelling, Graphical Tools, Animations, Organizational Skills, Video Production, Graphic Design, Graphic and Visual Design, Writing, Marketing

    4.6 stars, 17 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (17) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…298299300…539

In summary, here are 10 of our most popular marketing strategy courses

  • 2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO: Alex Genadinik
  • Sales Strategies: Mastering Complex B2B Sales: The Expert Academy
  • Foundations of Information Systems for Business: Howard University
  • AI agents and creator tools for sales professionals: AI Business School
  • Road to the CISO – Culminating Project Course: Kennesaw State University
  • Platform Thinking: what’s beyond Uber?: Politecnico di Milano
  • Machine Teaching for Autonomous AI: University of Washington
  • Leadership: Infosec
  • Cyber Security: Applied Cryptography: Macquarie University
  • Listening and Engagement on Social Media: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok