• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Planning, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Project Portfolio Management, Product Lining, Product Roadmaps, User Centered Design, Product Development, Product Improvement, Product Flow Diagram, Commercialization, Growth Strategies, Market Opportunities, Organizational Strategy

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University at Buffalo

    The Roles and Responsibilities of Nonprofit Boards of Directors within the Governance Process

    Skills you'll gain: Governance, Peer Review, Strategic Planning, Performance Measurement, Performance Review, Organizational Strategy, Strategic Leadership, Performance Management, Organizational Effectiveness, Performance Analysis, Resource Management, Governance Risk Management and Compliance, Fundraising, Resource Allocation, Case Studies, Leadership, Team Leadership, Analysis, Risk Management, Due Diligence

    4.5 stars, 80 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (80) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Primeros Pasos en Easil

    Skills you'll gain: Marketing Design, Advertising, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Graphic Design, Design Elements And Principles, Creative Design, Ideation, Marketing, Graphical Tools, Organizational Skills, Design Software, Collaborative Software

    5 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 5 (6) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad de Palermo

    Storytelling - Relanza tu Marca

    Skills you'll gain: Data Storytelling, Storytelling, Visual Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Advertising, Strategic Communication, Content Creation, Branding, Corporate Communications, Digital Brand Strategy, Driving engagement

    4.8 stars, 33 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (33) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    التأثير على الأشخاص

    Skills you'll gain: Influencing, Professional Networking, Persuasive Communication, Leadership, Relationship Building, Relationship Management, Stakeholder Analysis, Decision Making

    4.6 stars, 56 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (56) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnKartS

    Models, Methods, and Artifacts

    Skills you'll gain: Project Management, Team Performance Management, Leadership and Management, Project Management Institute (PMI) Methodology, Project Estimation, Management Training And Development, Team Management, Project Management Life Cycle, Project Implementation, Team Leadership, People Development, People Management, Project Performance, Leadership, Analysis, Document Management

    4.5 stars, 62 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.5 (62) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Saïd Business School, University of Oxford

    AI and Sustainability: Leading Responsibly

    Skills you'll gain: Responsible AI, AI Enablement, Sustainable Business, Strategic Leadership, Corporate Sustainability, AI Product Strategy, Governance, Environmental Social And Corporate Governance (ESG), Sustainable Development, Artificial Intelligence, Sustainable Systems, Social Justice, Organizational Leadership, AI literacy, Leadership, Organizational Strategy, Sustainable Technologies, Ethical Standards And Conduct, Change Management, Risk Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    GenAI for Business Analysts: Faster Insights

    Skills you'll gain: Process Modeling, Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Business Process, Stakeholder Communications, Business Workflow Analysis, AI Integrations, Operational Efficiency, SQL

    4.6 stars, 34 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (34) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Verbal Communication Skills, Communication, Consumer Behaviour, Selling Techniques, Trustworthiness, Marketing Psychology, Communication Strategies, Customer Analysis, Persuasive Communication, Sales, General Sales Practices, Sales Strategy, Needs Assessment, Customer Relationship Building, Motivational Skills, Rapport Building, Customer Insights, Relationship Building, Empathy

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Scenario and Root Cause Analysis with Generative AI

    Skills you'll gain: Root Cause Analysis, Risk Modeling, Risk Analysis, Strategic Decision-Making, Analysis, Generative AI, Strategic Thinking, AI Workflows, Risk Management, Data-Driven Decision-Making, Risk Mitigation, Decision Support Systems, Analytical Skills, Correlation Analysis, Anomaly Detection, Responsible AI, Strategic Planning, Scenario Testing, Decision Making

    4.7 stars, 20 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (20) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Digital Safety and Security

    Skills you'll gain: Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Application Security, Security Software, Computer Security Awareness Training, Cyber Security Strategy, Information Systems Security, Cyber Security Assessment, Security Controls, Disaster Recovery, Data Loss Prevention, Incident Response, Data Storage, Vulnerability Assessments, Patch Management

    4.6 stars, 77 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (77) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • W

    West Virginia University

    Compensation, Expenses and Quotas

    Skills you'll gain: Expense Management, Sales Management, Expense Reports, Sales Territory Management, Operating Expense, Transportation Management, Operating Cost, Compensation Strategy, Travel Arrangements, Regional Sales, Compensation Management, Compensation and Benefits, Sales, Cost Control, Compensation Analysis, Tax Management, Tax Compliance, Performance Metric, Goal Setting

    4.4 stars, 38 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.4 (38) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…299300301…539

In summary, here are 10 of our most popular marketing strategy courses

  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • The Roles and Responsibilities of Nonprofit Boards of Directors within the Governance Process: University at Buffalo
  • Primeros Pasos en Easil: Coursera
  • Storytelling - Relanza tu Marca: Universidad de Palermo
  • التأثير على الأشخاص: University of Michigan
  • Models, Methods, and Artifacts: LearnKartS
  • AI and Sustainability: Leading Responsibly: Saïd Business School, University of Oxford
  • GenAI for Business Analysts: Faster Insights: Coursera
  • Foundations of Sales Psychology and Buyer Behavior: LearnQuest
  • Scenario and Root Cause Analysis with Generative AI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok