• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • S

    Skillshare

    Canva Design Essentials Pt. 1: Core Tools & Layouts

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Style Guides, Computer Graphic Techniques, Visual Design, Graphic Design, Digital Design, Creative Design, Typography, Layout Design, Design Elements And Principles, Photo Editing, File Management, Color Theory

    4.5 stars, 24 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (24) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica del Perú

    Behavioral Design

    Skills you'll gain: Behavioral Economics, Behavior Management, Experience Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Decision Making, Ethical Standards And Conduct, Business Ethics, Social Impact, Influencing

    5 stars, 26 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (26) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alfaisal University | KLD

    التحدث والتواصل بثقة | Communicating With Confidence

    Skills you'll gain: Communication, Verbal Communication Skills, Public Speaking, Active Listening, Communication Strategies, Non-Verbal Communication, Interpersonal Communications, Emotional Intelligence, Driving engagement, Stress Management

    4.9 stars, 291 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (291) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Market Research Analysts

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Competitive Intelligence, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Trend Analysis, Analytics, Data Analysis

    4.6 stars, 40 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (40) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    AI's Existing Impact

    Skills you'll gain: AI Personalization, Personalized Service, Personalized Campaigns, Customer experience improvement, Self Service Technologies, Marketing Psychology, AI Enablement, Business-To-Consumer, Customer experience strategy (CX), Consumer Behaviour, Marketing Automation, MarTech, Artificial Intelligence, Data-Driven Marketing, Marketing, Decision Support Systems, Responsible AI, Data Ethics

    4.8 stars, 13 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (13) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    The Big Stuff: Evolution and Ecology

    Skills you'll gain: Environment, Environmental Issue, Environmental Science, Life Sciences, Biology, Environmental Resource Management, Environment and Resource Management, Natural Resource Management, Sustainable Development, Social Studies, Economics

    4.6 stars, 48 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (48) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating Engaging Content for YouTube

    Skills you'll gain: Video Production, Web Analytics and SEO, Search Engine Optimization, Videography, Media Production, Content Development and Management, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Social Media Content, Content Creation, Content Optimization, Digital Content, Branding, Brand Strategy, Live Streaming, Growth Strategies, Storytelling, Editing

    4.1 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    UBITS

    El arte de emprender: de la idea al éxito

    Skills you'll gain: Business Strategy, Corporate Strategy, Talent Management, Business Leadership, Leadership Development, Leadership, Entrepreneurship, Leadership and Management, Technology Strategies, Social Impact, Talent Acquisition, Talent Recruitment, Culture Transformation, Innovation

    4.7 stars, 62 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (62) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    كيفية إنشاء قناة في تحليلات فيسبوك

    Skills you'll gain: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Les Statistiques d'Audience Facebook

    Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alfaisal University | KLD

    الذكاء العاطفي | Emotional Intelligence

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, Personal Development, Personal Attributes, Social Skills, Self-Awareness, Empathy, Relationship Building

    4.8 stars, 407 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (407) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Evaluating User Interfaces

    Skills you'll gain: Usability Testing, User Interface (UI), Usability, User Research, UI/UX Research, Human Computer Interaction, User Interface (UI) Design, Interaction Design, Test Planning

    4.7 stars, 276 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (276) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…299300301…600

In summary, here are 10 of our most popular social media marketing courses

  • Canva Design Essentials Pt. 1: Core Tools & Layouts: Skillshare
  • Behavioral Design: Pontificia Universidad Católica del Perú
  • التحدث والتواصل بثقة | Communicating With Confidence: Alfaisal University | KLD
  • GenAI for Market Research Analysts: Coursera
  • AI's Existing Impact: Emory University
  • The Big Stuff: Evolution and Ecology: University of Colorado Boulder
  • Creating Engaging Content for YouTube: Coursera
  • El arte de emprender: de la idea al éxito: UBITS
  • كيفية إنشاء قناة في تحليلات فيسبوك: Coursera
  • Les Statistiques d'Audience Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok