• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Plan Execution, Portfolio Management, Business-To-Consumer, B2B Sales

    4.6 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Advertising, Instagram, Presentations, Digital Marketing, Brand Management

    4.8 stars, 23K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (23K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IBM

    IBM AI Product Manager

    Skills you'll gain: Prompt Engineering, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Responsible AI, Innovation, Generative Model Architectures, Product Development, Competitive Analysis, Product Strategy, Commercialization, Generative Adversarial Networks (GANs), Product Roadmaps, Agile Product Development, Stakeholder Communications, Goal Setting, Product Design, Artificial Intelligence

    4.7 stars, 37K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (37K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Hospitality Management, Hotels and Accommodations, Financial Analysis, Strategic Planning, Marketing Channel, Presentations, Business Planning, Financial Data, Direct Selling, Consumer Behaviour

    4.6 stars, 2.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Innovation, Product Development, Agile Software Development, Scrum (Software Development), Competitive Analysis, Agile Methodology, Kanban Principles, Responsible AI, Backlogs, AI literacy, Registration, Leadership

    4.7 stars, 4.6K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (4.6K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Financial Management

    Skills you'll gain: Revenue Recognition, Peer Review, Credit Risk, Mergers & Acquisitions, Financial Analysis, Accrual Accounting, Financial Statements, Accruals, Cash Flows, Accounting, Corporate Finance, Financial Statement Analysis, Financial Accounting, Finance, Financial Modeling, Investments, Business Valuation, Financial Management, Portfolio Management, Risk Management

    4.7 stars, 7K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (7K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IBM

    IBM Management Consultant

    Skills you'll gain: Financial Modeling, Business Analysis, Financial Statement Analysis, Management Consulting, Strategic Planning, Business Strategy, Data Presentation, Business Consulting, Data Visualization, Stakeholder Engagement, Stakeholder Management, Requirements Analysis, Generative AI, Microsoft Excel, Problem Solving, Process Improvement, Lean Six Sigma, Change Management, Key Performance Indicators (KPIs), Communication

    4.7 stars, 5K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (5K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Human Resource Management: HR for People Managers

    Skills you'll gain: Performance Management, Performance Appraisal, Talent Recruitment, Performance Review, Compensation Management, Compensation Strategy, Compensation and Benefits, Talent Acquisition, Full Cycle Recruitment, Workforce Planning, Constructive Feedback, Recruitment, Human Resource Strategy, Human Resources, Recruitment Strategies, Employee Performance Management, Human Resources Management and Planning, Compensation Analysis, Job Analysis, People Management

    4.8 stars, 16K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (16K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Motivation, Visionary, People Development, Performance Appraisal, Team Performance Management, Motivational Skills, Smart Goals, Employee Onboarding, Employee Performance Management, Interviewing Skills, Persuasive Communication, Leadership, Team Leadership

    4.8 stars, 12K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (12K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management

    Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Business Planning, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Change Management, Leadership and Management, Leadership Development, Leadership

    4.8 stars, 11K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (11K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • Y

    Yale University

    Financial Markets

    Skills you'll gain: Financial Regulations, Investment Banking, Financial Market, Risk Management, Financial Regulation, Financial Industry Regulatory Authorities, Finance, Equities, Banking, Portfolio Management, Behavioral Economics, Governance, Derivatives, Insurance

    4.8 stars, 32K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (32K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Michigan

    Python for Everybody

    Skills you'll gain: Database Design, Data Processing, Debugging, Web Scraping, File I/O, Data Visualization, Relational Databases, Restful API, Web Services, SQL, Databases, Data Visualization Software, JSON, Data Presentation, Extensible Markup Language (XML), Data Structures, Data Cleansing, Programming Principles, Python Programming, Program Development

    4.8 stars, 281K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (281K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
1234…834

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok