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  1. Categories
  2. Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Market Analysis, Marketing, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Business-To-Consumer, B2B Sales, Digital Marketing

    4.5 stars, 11 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (11) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Market Research, Business Analysis

    4.6 stars, 50 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (50) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Research, Data Collection, Target Audience, Decision Making

    4.6 stars, 954 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (954) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Analysis, Strategic Prioritization, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Market Strategy & Targeting

    Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Persona Development, Target Market, Market Opportunities, Target Audience, Business Priorities, Data-Driven Marketing, Market Research, Key Performance Indicators (KPIs), Market Analysis, Customer Analysis, Customer Insights, Marketing Analytics, Business Metrics, Microsoft Excel

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Methods, Data-Driven Marketing, Marketing Analytics, Statistical Analysis, Statistical Modeling, Data-Driven Decision-Making, Market Research, Data Analysis, Market Opportunities, Target Audience, Statistical Hypothesis Testing, Data Collection, Marketing, Research Design, Research Methodologies, Regression Analysis, Marketing Strategies

    4.4 stars, 349 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (349) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze Markets: Growth, Trends, and Opportunity

    Skills you'll gain: Market Opportunities, Market Analysis, Market Trend, Trend Analysis, Data Visualization, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Performance Metric, Business Development, Performance Measurement, Business Metrics, Gap Analysis, Variance Analysis, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Competitive Advantage and Market Positioning Strategies

    Skills you'll gain: Strategic Marketing, Product Strategy, Marketing Strategies, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Target Market, Product Development, Branding, Consumer Behaviour, Market Analysis, Competitive Analysis, Target Audience, Corporate Sustainability, Strategic Partnership, Market Trend

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Career Launch for Market Researchers

    Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Storytelling, Concision, Expectation Management, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Marketing, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Marketing Strategies, Google Analytics

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Reports, Research Design, Customer experience improvement, Customer Analysis, Analytical Skills, Business Strategies, Report Writing, Company, Product, and Service Knowledge, Business Strategy, Analysis, Strategic Decision-Making, Forecasting, Process Analysis, Performance Measurement, Data-Driven Decision-Making

    4.9 stars, 42 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (42) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Time Series Analysis and Forecasting, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Market Opportunities, Business Strategy, Business Research, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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