Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Market Analysis, Marketing, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Business-To-Consumer, B2B Sales, Digital Marketing
★ 4.5 (11) · Beginner · Course · 1 - 3 Months

Skills you'll gain: User Research, User Feedback, Market Research, Business Analysis
★ 4.6 (50) · Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Research, Data Collection, Target Audience, Decision Making
★ 4.6 (954) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Analysis, Strategic Prioritization, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Persona Development, Target Market, Market Opportunities, Target Audience, Business Priorities, Data-Driven Marketing, Market Research, Key Performance Indicators (KPIs), Market Analysis, Customer Analysis, Customer Insights, Marketing Analytics, Business Metrics, Microsoft Excel
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Methods, Data-Driven Marketing, Marketing Analytics, Statistical Analysis, Statistical Modeling, Data-Driven Decision-Making, Market Research, Data Analysis, Market Opportunities, Target Audience, Statistical Hypothesis Testing, Data Collection, Marketing, Research Design, Research Methodologies, Regression Analysis, Marketing Strategies
★ 4.4 (349) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, Market Analysis, Market Trend, Trend Analysis, Data Visualization, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Performance Metric, Business Development, Performance Measurement, Business Metrics, Gap Analysis, Variance Analysis, Business Strategy, Business Planning
Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Strategic Marketing, Product Strategy, Marketing Strategies, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Target Market, Product Development, Branding, Consumer Behaviour, Market Analysis, Competitive Analysis, Target Audience, Corporate Sustainability, Strategic Partnership, Market Trend
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Storytelling, Concision, Expectation Management, Portfolio Management
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Marketing, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Marketing Strategies, Google Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Reports, Research Design, Customer experience improvement, Customer Analysis, Analytical Skills, Business Strategies, Report Writing, Company, Product, and Service Knowledge, Business Strategy, Analysis, Strategic Decision-Making, Forecasting, Process Analysis, Performance Measurement, Data-Driven Decision-Making
★ 4.9 (42) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Time Series Analysis and Forecasting, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Market Opportunities, Business Strategy, Business Research, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies
Beginner · Specialization · 3 - 6 Months