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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    BiteSize Python for Intermediate Learners

    Skills you'll gain: Matplotlib, Object Oriented Programming (OOP), Plotly, Data Visualization Software, Seaborn, Object Oriented Design, Data Visualization, Pandas (Python Package), NumPy, Statistical Visualization, Interactive Data Visualization, Software Documentation, Scatter Plots, Heat Maps, Box Plots, Data Structures, Maintainability, Programming Principles, Data Import/Export, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Applied NLP and Generative AI

    Skills you'll gain: Prompt Engineering, Vector Databases, Retrieval-Augmented Generation, Model Evaluation, Hugging Face, Generative AI, Dimensionality Reduction, Natural Language Processing, OpenAI API, Data Preprocessing, Embeddings, Classification Algorithms, Large Language Modeling, OpenAI, Text Mining, Applied Machine Learning, LLM Application, Statistical Machine Learning, Data Processing, Multilingualism

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Dashboard, Data Visualization, Interactive Data Visualization, Data Transformation, Tableau Software, Data Storytelling, Data Manipulation, Exploratory Data Analysis, Heat Maps, Scatter Plots, Data Analysis, Forecasting, Geospatial Mapping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Deep Learning with Real-World Projects

    Skills you'll gain: Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Matplotlib, Convolutional Neural Networks, Linear Algebra, Image Analysis, Data Visualization, NumPy, Machine Learning Algorithms, Keras (Neural Network Library), Pandas (Python Package), Seaborn, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Applied Machine Learning, Tensorflow, Data Analysis, Artificial Intelligence, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Logistic Regression and Prediction for Health Data

    Skills you'll gain: Logistic Regression, Model Evaluation, Statistical Inference, Predictive Analytics, R Programming, Statistical Modeling, Statistical Methods, Biostatistics, Regression Analysis, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    AI Integration in Healthcare

    Skills you'll gain: Machine Learning, Model Evaluation, Applied Machine Learning, Artificial Intelligence, Data Modeling, Supervised Learning, Predictive Modeling, Classification Algorithms, Health Informatics, Diagnostic Tests, Decision Support Systems, Unsupervised Learning, Reinforcement Learning, Regression Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

    Skills you'll gain: Model Evaluation, Google Cloud Platform, Model Deployment, Data Preprocessing, Applied Machine Learning, Feature Engineering, Analytics, Cloud Storage, Predictive Analytics, Machine Learning, Advanced Analytics, Data Management

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Player Evaluation, Team Performance and Roster Management

    Skills you'll gain: Performance Analysis, Analytics, Data-Driven Decision-Making, Scheduling, Labor Relations, Team Performance Management, Linear Algebra, Data Management, Administration, Contract Management, Team Management, Data Analysis Software, R (Software), Contract Negotiation, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Social Media Storytelling: Videos for Instagram & YouTube

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Cinematography, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    PySpark Foundations: Process, analyze, and summarize data

    Skills you'll gain: PySpark, Apache Spark, Data Visualization Software, Data Analysis, Exploratory Data Analysis, Data Cleansing, Data Processing, Data Manipulation, Big Data, Jupyter, Pandas (Python Package), People Analytics

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Generative AI, Tool Calling, AI Enablement, Artificial Intelligence, LLM Application, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • BiteSize Python for Intermediate Learners: University of Colorado Boulder
  • Applied NLP and Generative AI: Packt
  • Advanced Visualizations using Tableau: University of Colorado Boulder
  • Data Visualization with Tableau: Board Infinity
  • Deep Learning with Real-World Projects: Packt
  • Logistic Regression and Prediction for Health Data: University of Michigan
  • AI Integration in Healthcare: University of Colorado System
  • Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions: Google Cloud
  • Player Evaluation, Team Performance and Roster Management: The State University of New York
  • Social Media Storytelling: Videos for Instagram & YouTube: Skillshare

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