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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, IBM Cognos Analytics, Extract, Transform, Load, Database Architecture and Administration, Data Visualization, Database Design, Dashboard Creation, Data Modeling, MySQL, Dashboard, Business Intelligence, Database Management, Data Architecture, Data Pipelines, PostgreSQL, Statistical Reporting, Shell Script, SQL, Data Transformation, Data Import/Export

    4.8 stars, 29 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (29) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9 stars, 32 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (32) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies

    4.6 stars, 18 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI CERTs

    Managing Projects with AI

    Skills you'll gain: Responsible AI, Project Management Software, AI Product Strategy, Project Risk Management, Project Management, Project Implementation, Project Planning, Risk Management, AI Workflows, Timelines, Project Scoping, Project Performance, Scheduling, Governance, Team Collaboration, Generative AI Agents, Generative AI, Forecasting, Digital Transformation, Decision Making

    3.2 stars, 6 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.2 (6) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, AI Integrations, ChatGPT, AI literacy, Presentations, Generative AI, AI Personalization, AI Workflows, Artificial Intelligence, Brainstorming

    4.3 stars, 15 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.3 (15) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillUp

    The Business Intelligence (BI) Analyst Capstone Project

    Skills you'll gain: Presentations, Business Intelligence, Dashboard Creation, Dashboard, Tableau Software, IBM Cognos Analytics, Data Presentation, Statistical Analysis, Business Analytics, Data Analysis, Looker (Software), Statistical Methods, Regression Analysis, Data Visualization, Data Analysis Software, PostgreSQL, Interactive Data Visualization, Query Languages, Data Visualization Software, Data Cleansing

    4.7 stars, 43 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (43) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Build your first Machine Learning Pipeline using Dataiku

    Skills you'll gain: Model Training, Data Import/Export, Model Evaluation, No-Code Development, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Data Pipelines, Machine Learning Software, Data Preprocessing, Data Analysis, Machine Learning, Predictive Analytics

    4.5 stars, 63 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (63) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Crear Gráficos y Paneles con Microsoft Excel

    Skills you'll gain: Dashboard Creation, Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Visualization, Data Presentation, Data Analysis Software, Data Analysis

    4.8 stars, 193 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (193) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    L&T EduTech

    Welding Processes in Heavy Manufacturing & Quality Controls

    Skills you'll gain: Manufacturing Processes, Automation, Internet Of Things, Manufacturing Standards, Quality Assurance, Manufacturing Operations, Production Process, Process Control, Laboratory Testing, Materials science

    4.5 stars, 30 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (30) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Entrepreneurship, Business Planning, Corporate Strategy, Customer Insights, Value Propositions, New Business Development, Target Market, Persona Development, User Research, Strategic Partnership, Sustainable Business, Customer Relationship Management, Product Development, Innovation, Product Strategy, Market Analysis, Interviewing Skills

    4.6 stars, 86 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (86) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Performance Analysis, Digital Transformation, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Planning, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Organizational Strategy, Business Transformation, Innovation, Consulting

    4.9 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Statistical Software, Statistical Programming, Data Manipulation

    4.3 stars, 19 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (19) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

  • Google AI Certificate
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